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Trade Spending

Trade spending, for most manufacturers, is the second-largest go-to-market expense after cost of goods sold, typically higher than the cost of sales and marketing forces combined. Yet many companies struggle to develop a strategy for measuring and assessing their trade spending effectiveness.

Technomic has conducted the Trade Spending: Recent Trends, Best Practices, Benchmarking & Forecast study, developed to serve valuable insights to help your organization enhance trade spending investments and cultivate best practices to support your strategic initiatives.

Key Study Deliverables:

  • Manufacturer surveys and interviews to assess trade spending programs, costs and spending shifts
  • Identification and assessment of potential opportunities
  • Distributor, GPO and chain operator interviews reveal a 360-degree scope of recent changes, current status and future expectations including all trading partners
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