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Entering the U.S. Market: A Comprehensive Guide for Foodservice Operators

Embark on a successful path to U.S. market entry with Technomic’s Entering the U.S. Market: A Comprehensive Guide for Foodservice Operators report. This comprehensive guide is designed to give you, the operator, insight into the U.S. foodservice market, including the current size of the market, trends in foodservice, who the successful operators are and who to watch. Additionally, this guide will let you know what issues you will be facing when entering the U.S. both in the marketplace and as legislated by the U.S. government.

Report contents include:

Foodservice Landscape
Review restaurant segment definitions along with commonly used industry terms to get a basic understanding of the market.

State of the Industry and Future Outlook
Dive into the current and projected financial health of the foodservice industry and identify the fastest- and slowest-growing segments to forecast the level of success you can expect in the industry.

Traits and Performance of Top Restaurant Chains
Discover the characteristics of the top and up-and-coming restaurant concepts to understand what drives success in the U.S. market.

Operator Issues, Challenges and Considerations
Identify potential issues and challenges a new operator may face when entering the U.S. market.

The Consumer
Utilize demographic, flavor profile and market spend data to understand who the top consumers are by region, what types of food resonate with them and how to align your strategy with their purchase drivers.

Menu Category Incidence
Understand which types of ingredients are most commonly associated with leading menu categories in order to help develop successful menu-item builds.

U.S. Market Entry Infographic

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Subject Matter Experts

Technomic’s Subject Matter Experts are true leaders in the industry with a command of a full spectrum of food and beverage industry channels and disciplines