Entering the U.S. Market: A Comprehensive Guide for Foodservice Suppliers
Embark on a successful path to U.S. market entry with Technomic’s Entering the U.S. Market: A Comprehensive Guide for Foodservice Suppliers report. This comprehensive guide is designed to give you, the supplier, insight into the U.S. foodservice market, including the current size of the market, trends in foodservice, who the successful operators are and who to watch. Additionally, this guide will let you know what issues you will be facing when entering the U.S. both in the marketplace and as legislated by the U.S. government.
Report contents include:
Review restaurant segment definitions along with commonly used industry terms to get a basic understanding of the market.
Address six critical strategic issues currently impacting U.S. manufacturers that any supplier entering the market should be keenly aware of.
Understand who the leading distributors are and the route a product takes to travel through the supply chain model.
The Operator Environment
Identify who the top and up-and-coming restaurant concepts are to understand how to find success selling to the U.S. market.
Discover best practices for selling to noncommercial operators, such as hospitals and schools, which are growing culinary leaders in the U.S. and are an important revenue stream for suppliers.
The U.S. Consumer
Utilize demographic, flavor profile and market spend data to understand who the top consumers are by region, what types of food resonate with them and how to align your strategy with their purchase drivers.
Menu Category Incidence
Understand which types of ingredients are most commonly associated with leading menu categories in order to help develop successful menu-item builds.
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