Bakery

Understand the dynamics affecting the bakery category.

Bakery

As foodservice formats shift heavily toward off-premise service due to COVID-19, the bakery channel is having to evolve. Foodservice operators and grocery in-store bakeries must optimize how they are producing, packaging and marketing bakery products to keep up with changing consumer usage and perceptions.

Technomic’s seventh edition of the Away-From-Home Bakery Product Multi Client Study is designed to assess the current status and future outlook for the bakery product category; identify key category trends; and explore market sizing by segment and format. Leverage this study’s findings and expert guidance to drive menu development and strategy.

Questions you can answer:

  • What is the market size, category initiatives and opportunities for business growth?
  • What is the current state and future outlook for the away-from-home bakery products category?
  • What are the key trends and consumer insights affecting the category?
  • How has the COVID-19 pandemic changed the category in both the near and long term?
  • What are recommended category initiatives that will enable suppliers to capitalize on identified opportunities?

Category Scope

All major foodservice segments and grocery in-store bakeries will be assessed:

Categories
Bagels
Soft rolls
Sandwich rolls
Loaf breads
Artisan/crusty breads
Biscuits
English muffins
Croissants
Dinner/side rolls

Sweet Baked Goods
Cinnamon rolls
Danishes
Doughnuts
Muffins
Scones
Turnovers

Desserts
Brownies
Cakes
Cupcakes
Cookies
Cheesecake
Cream pies
Dessert bars
Fruit pies/cobblers

Interested in learning more about Technomic's
Away-from-Home Bakery Products Multi Client Study?

 

About Multi Client Studies

Technomic’s Multi Client Studies offer industry-leading research at a great value. Participants can pool resources with industry peers prior to the study launching, offering them the opportunity to add proprietary questions to the survey. Missed the chance to sponsor a study? Don’t worry – all reports are available for purchase once the research is complete.

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