A lot is shifting in the world of burgers, especially as delivery and the use of plant-based items are on the rise. To keep up with consumer consumption, traffic drivers and preferences, brands will need to align menu strategy with evolving consumer attitudes.
Purchase the Canadian Burger Consumer Trend Report for actionable insights to drive marketing strategy, maximize menu innovation and increase profitability!
What will I learn?
- Understand the impact COVID-19 is having on burger consumption frequency and occasion dynamics
- Learn how demands are shifting as the pandemic continues to impact consumer priorities
- Fuel menu and product development by identifying consumers’ preferred entrees, flavours and preparation styles for burgers
- Identify what’s next for the burger category
Each report comes in PowerPoint format and is accessible on our online Ignite platform. Along with the report, you will receive a one-pager of key themes and trends, the consumer survey and full data set, which is broken out by age, gender, region, income and more.
Check out the other various Consumer Trend Reports we offer here.
Still have questions? Contact us.