As generations change, brands need to understand how their core consumers are evolving in order to make informed, strategic brand decisions for the future. The Canadian Generational Consumer Trend Report brings you actionable data from consumer surveys to better understand the differences and similarities among generational groups.
- Understand how consumers across generations are shifting their consumption habits
- Uncover which segments are frequented most often by generation
- Examine the motivators and purchase drivers for both younger and older cohorts within each generation
- Explore dish and item preferences across generation
- Identify what’s next as each generation ages and evolves
Each report comes in PowerPoint format and is accessible on our online Ignite platform. Along with the report, you will receive a one-pager of key themes and trends, the consumer survey and full data set, which is broken out by age, gender, region, income and more.
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