Menu Concept Development

What is MenuSurf?
Using analytics, expert insight and creativity, MenuSurf provides your organization with a suite of culinary services designed to support your menu research from start to finish. The program has three separate stages to support your needs: Currents for initial ideation, Waves to optimize your sales mix and Splash to monitor post-launch impact.

How does MenuSurf help kick-start innovation?

  • Support marketing prioritization and menu development with metrics from over 200 LTOs a month
  • Streamline menu development with Technomic’s LTO innovation updates
  • Test the consumer appeal of 80+ new menu ideas annually, prior to investing in their development

MenuSurf is also available in Canada.

Ad-Hoc Screening

Looking for quick concept testing? Submit an ad-hoc concept here.

Please complete all fields.


Currents: Initial ideation

Concept Prioritization
Filter down large sets of new concept ideas during the early stages of menu development using a prioritization survey of a nationally representative sample of consumers.

Ideation Metrics

Purchase intent
Craveability & Uniqueness
Incremental Visit Potential
Willingness to Pay & Repeat Trial
Seasonal & Brand Fit
Consumer Preference

Ideation Reporting
Leverage flavor trends and LTO case studies to develop innovative new concept ideas based on a topic of your choosing, supported by insights from Technomic’s consumer and menu tools.

Tailored Insights Used

Consumer Preferences
Competitive Menu Reviews
Trending Flavors and Ingredients
Menu Gap Analyses
Concept Recommendations

Waves: Optimize your sales mix

Menu Optimization
Using maximum difference scaling, forecast the impact of new items on your sales mix and monitor in-market execution based on a survey of a nationally representative sample of consumers.

Ideation Metrics

Probability of Purchase
Incremental Consumer Reach
Estimated Cannibalization
Willingness to Pay

Splash: Monitor post-launch impact

In-Market Monitoring
In-store feedback and social listening allow for review of social media-driven KPIs and how they compare to other prominent LTO launches.

Implementation Metrics

Purchase Percentage vs Intent
Post-purchase Program Awareness
Ad for POS-driven Trial
Quality and Taste Ratings

Top LTOs

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