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Omnibus

Looking for a quick pulse on consumers or operators, but don’t have the time or budget for a custom study? Submit your questions to our monthly Omnibus survey and let us do the heavy lifting!

Technomic’s monthly Omnibus surveys provide fast, reliable, proprietary consumer and operator data to support opportunity assessment, concept testing, awareness and unmet needs analysis, attitude and usage studies and much more.

How does it work?

  1. Draft your custom questions for our experts to review and provide recommendations.
  2. Provide your survey questions before the designated monthly deadlines.
  3. Receive data one week from launch via our online, interactive charting tool.

Why use Technomic's Program?

  • It’s cost-effective, especially when questions are purchased in bundles.
  • We deliver with a quick turnaround while not sacrificing quality of data.
  • You’ll receive expert Technomic recommendations on how to position your survey questions.
  • We’re flexible, meaning you can mix consumer and operator questions within one survey run.
  • You can slice and dice the data however you’d like with our interactive online reporting tool.

Thought Starters

Not sure what to ask about? Here are some ideas.

  • Consumption habits/frequency
  • Agree/disagree for attitudinal and preference statements
  • Brand awareness & value perceptions vs competitors
  • Food/beverage attribute importance (natural, organic, local, sustainable, etc.)
  • Willingness to pay more for brand name, natural, farm-raised, etc.
 

Consumer Sample

Standard demographic cuts of 1,000 census-balanced consumers include:

  • Gender
  • Age
  • Generation
  • Region
  • Ethnicity
  • Income
  • Technomic’s proprietary Eater Archetypes

 

Submit by

Apr
03

Data delivered on

Apr
11

Operator Sample

Convenience sample of 250 operators from Technomic’s proprietary Operator Panel cut by:

  • Restaurant/beyond restaurant segment
  • Chain or independent
  • Region
  • Annual sales
  • Technomic’s proprietary Operator Archetypes

 

Submit by

Apr
17

Data delivered on

Apr
25

 

Submit your questions today.
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