Consumer Brand Tracking

Technomic’s comprehensive consumer brand tracking, powered by Ignite, answers the most-essential questions in foodservice:

  • Who’s visiting top chain restaurants, c-stores and major retailers?
  • Why are they visiting?
  • And what do they think of them?

Based on a recent foodservice visit to a specific brand, Ignite tracks more than 60 different attributes, plus metrics such as occasion drivers, craveability and demographic data. Ignite’s consumer brand tracking offers an accurate and up-to-date method to benchmark guest satisfaction as well as operator performance. The program also analyzes on-premise adult beverage occasions, including category of beverage ordered and overall impact on visit satisfaction.

Tracked attributes include:

  • Safety and comfort
  • Food and beverage quality
  • Service
  • Amenities
  • Atmosphere
  • Value
  • Technology
  • Convenience
  • Loyalty

The service provides ongoing trend data for chain restaurants, leading convenience stores and major retailers.

Ignite also tracks Canadian restaurants.

Download the Wendy's breakfast case study to see the tool in action
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