Consumer Brand Tracking

When searching for rich consumer insights, you don’t have to settle. Ignite Consumer subscribers receive a comprehensive brand and consumer strategy partnership, including ongoing support and conversations with experts who provide deep insights into leading operators and help navigate the consumer landscape.

For suppliers: support your national accounts; dive into overall segment trends; and understand the consumer of your product category.

For operators: gain competitive intel; pinpoint strengths, weaknesses and opportunities; steal share and win business.

Additional Benefits

Benchmark Top Brands

Gain intel on 60 visit attributes, occasion drivers, adult beverage orders and demographic data.

Attribute buckets include:

  • Safety and comfort NEW!
  • Food and beverage quality
  • Service
  • Amenities
  • Atmosphere
  • Value
  • Technology
  • Convenience
  • Loyalty

Understand Segment Occasions

Discover, by foodservice segment, what’s important to consumers when dining out, from the availability of healthy options to quality of food and beverage to overall unit ambiance.

Pinpoint Items Ordered

Find out what consumers are ordering at restaurants with menu item-level detail based on consumer-reported purchases, and who the consumer of each item is with a full demographic breakout.

Download our whitepaper on consumer usage of LTOs
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Custom consumer research designed to guide new product development, sales strategy, brand strategy and more.

Industry & Financials

Track industry-leading brands with Ignite's company intel database, covering nearly 90% of the foodservice industry.