Consumer Brand Tracking
Technomic’s comprehensive consumer brand tracking, powered by Ignite, answers the most-essential questions in foodservice:
- Who’s visiting top chain restaurants, c-stores and major retailers?
- Why are they visiting?
- And what do they think of them?
Based on a recent foodservice visit to a specific brand, Ignite tracks more than 60 different attributes, plus metrics such as occasion drivers, craveability and demographic data. Ignite’s consumer brand tracking offers an accurate and up-to-date method to benchmark guest satisfaction as well as operator performance. The program also analyzes on-premise adult beverage occasions, including category of beverage ordered and overall impact on visit satisfaction.
Tracked attributes include:
- Safety and comfort
- Food and beverage quality
The service provides ongoing trend data for chain restaurants, leading convenience stores and major retailers.
Ignite also tracks Canadian restaurants.