Generational Differences

Recognize the distinct need states, preferences and expectations across Gen Z, Millennials, Gen X and Baby Boomers to drive traffic in each generational group.

Generational Differences

Shifts in behavior can vary by generation, especially during times such as COVID-19. We are seeing different comfort levels from different age groups concerning cleanliness and safety. Understanding your target generations on a deeper level can help you boost sales, build loyalty and anticipate upcoming trends. The Generational Differences Consumer Trend Report can help you stay up to date on how each generation is evolving, as well as aid in developing menu and marketing strategies to drive traffic.

Report Benefits

  • Understand how consumers across generations are shifting their consumption and patronage habits
  • Identify which segments and brands are frequented most often by generation
  • Discover how purchase drivers and attitudes compare across generations
  • Identify what’s next as each generation evolves

Report Features

Each report comes in PowerPoint format and is accessible on our online Ignite platform. Along with the report, you will receive a one-pager of key themes and trends, the consumer survey and full data set, which is broken out by age, gender, region, income and more.

Still have questions? Contact us.

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