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Improved value will help maximize the potential of soups and salads in Canada

New Technomic study reveals the latest trends and data to keep abreast of consumers’ shifting behaviours and attitudes toward soup and salad

CHICAGO, Feb. 22, 2018: Soup and salad combos adapt well to trends around healthy eating, snacking and seasonal ingredients, but value concerns increasingly deter sales, according to Technomic’s recently released 2018 Canadian Soup & Salad Consumer Trend Report. These shifting value perceptions come as leading operators reduce their number of soup and salad offerings, indicating that a limited variety or lack of innovation may be playing a role.

“Soup and salad can effectively serve as starters, sides or entrees. As these dishes face increasing competition for share of stomach from the growth of unique options, it will be critical to ensure offerings meet consumers’ evolving needs across mealparts,” explains Anne Mills, senior manager of consumer insights at Technomic. “For instance, consumers purchasing soup and salad as entrees look for options that are filling yet still lighter and more affordable than other entrees, while those ordering soup appetizers often look for smaller portions of unique soups to try.”

Key takeaways from the report include:

  • 34% of consumers who order soup at restaurants say they visit certain restaurants specifically because they enjoy the soup offered
  • 45% of consumers who order salad at restaurants say they feel healthier after eating meals that include salad
  • 56% of consumers who order salad at restaurants strongly agree that dressings are important for adding flavour

Compiling findings from more than 1,000 consumers, as well as Technomic’s MenuMonitor and Digital Resource Library, the comprehensive 2018 Canadian Soup & Salad Consumer Trend Report serves as a guide for foodservice operators and suppliers looking to understand consumer behaviour and attitudes toward soup and salad.

Technomic publishes a complete library of Consumer Trend Reports. To learn more, please visit or contact one of the individuals listed below.

Press inquiries and report details: Kelly Weikel, (312) 506-3830,
Purchasing details: Patrick Noone, (312) 506-3852, or

About Technomic
Technomic Inc., a Winsight company, delivers a 360-degree view of the food industry. It impacts growth and profitability for clients by providing consumer-grounded vision and channel-relevant strategic insights. Its services range from major research studies and management consulting solutions to online databases and simple fact-finding assignments. Its clients include food manufacturers and distributors, restaurants and retailers, other foodservice organizations, and various institutions aligned with the food industry. Visit Technomic at

About Winsight, LLC
Winsight LLC is a recognized leader in business-to-business media and information services for the convenience-retailing, foodservice and grocery industries. Winsight has an extensive media portfolio, including five publications: CSP, Restaurant Business, FoodService Director, Convenience Store Products and Winsight Grocery Business. Winsight also offers a suite of digital products, including websites, e-newsletters, webinars, video products, mobile and tablet apps, and custom marketing solutions. In addition to more than 12 major EduNetworking conferences and advisory meetings, Winsight also produces seven exclusive, large-scale executive-level conferences: Restaurant Leadership Conference, Global Restaurant Leadership Conference, Outlook Leadership Conference, Convenience Retailing University, FSTEC, MenuDirections and Restaurant Directions. In 2015, Winsight acquired Technomic Inc., a provider of primary and secondary market information and advisory services for the food industry. For more information on Winsight and its brands, go to

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