Edit

Consumer Brand Tracking

Technomic’s comprehensive consumer brand tracking, powered by Ignite, answers the most-essential questions in foodservice:

  • Who’s visiting top chain restaurants, c-stores and major retailers?
  • Why are they visiting?
  • And what do they think of them?

Based on a recent foodservice visit to a specific brand, Ignite tracks more than 60 different attributes, plus metrics such as occasion drivers, craveability and demographic data. Ignite’s consumer brand tracking offers an accurate and up-to-date method to benchmark guest satisfaction as well as operator performance.

Tracked attributes include:

  • Food and beverage quality
  • Service
  • Amenities
  • Atmosphere
  • Value
  • Technology
  • Convenience
  • Loyalty

The service provides ongoing trend data for chain restaurants, leading convenience stores and major retailers.

Ignite also tracks Canadian restaurants.

Technomic Consumer Brand Metrics
Download the Case Study
Integrate Technomic Into Your Business
Become A Member Today

You May Also Like

Consumer Trend Reports

Comprehensive consumer trend data from the United States and Canada.

Planning & Insights Programs

Targeted research on a wide variety of food-industry hot topics, as well as in-person forums.

Consumer Research

Custom consumer research designed to guide new product development, sales strategy, brand strategy and more.

Industry & Financials

Track industry-leading brands with Ignite's company intel database, covering nearly 90% of the foodservice industry.

Other Studies, Research and Reports

Multi Client Studies

Value-priced research using pooled resources of industry peers, including proprietary research elements.

Consumer Trend Reports

Comprehensive consumer trend data from the United States and Canada.

Forecasting

Plan for the future using Technomic’s multi-decade archival data and government economic figures.

Industry Reports

Reports outlining industry performance by segment and menu category.

Consumer Research

Custom consumer research designed to guide new product development, sales strategy, brand strategy and more.

Strategic Research

Individualized research focusing on opportunity assessments, brand equity evaluations, acquisition analyses and more.

Trade Research

Understand Channel dynamics using insights from operators, distributors and manufacturers.

Volumetrics

The Volumix database tracks operator purchase data from over 28,000 independent restaurants and small chains.

Pricing Practice

Our PriceMonitor pricing data helps your operation maximize profits.