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Adult Beverage Planning Program

Technomic’s Adult Beverage Planning Program offers suppliers research on key topics and trends related to the adult beverage on-premise industry. Members receive opportunities to network in a collaborative environment and access to Ignite, a dynamic, searchable platform housing ongoing deliverables. Join today for immediate access to existing reports and an invitation to our upcoming meeting.

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January 2019 Study

The New Eatertainment – Activity-Centric Concepts
As casual-dining continues to struggle, a new wave of eatertainment concepts appear to be thriving. Join Technomic aswe explore the emergence of this segment, how it differs from casual dining and from previous eatertainment concepts and the role of adult beverages, as well as competitive intensity and the outlook for growth. Two-thirds of consumers consider restaurants a form of entertainment – are these new eatertainment concepts raising the bar on the experience and do they have staying power?

June 2019 Study

New Drink Menu Dynamics: Placements & Preferred Formats
The availability of drink menus and the information they provide play a key role in patrons’ decision to order a drink and which cocktail, mixed drink, wine or beer is ultimately selected. This is especially true for younger consumers – legal-age Gen Z and Millennials – who also indicate menus can entice them to try a new beverage. But today’s consumers are faced with myriad sources of information about an establishment’s drink offering, such as social media and promotional materials. Understanding the role of the drink menu today and which formats and elements are of most importance to consumers is key to ensuring menus are effective in prompting that all-important first drink order, as well as encouraging trial and enhancing the on-premise experience. Technomic will examine consumer priorities and preferences relative to drink menus at restaurants and bars and how to help key accounts best leverage this all-important tool.

Upcoming Events:

Adult Beverage Planning Program June Member Meeting
June 18, 2019 • Renaissance Chicago Downtown Hotel • Chicago, IL

 

Past Events:

January 8, 2019 • Westin Kierland Resort and Spa • Scottsdale, AZ • View Past Agenda

June 19, 2018 • Renaissance Chicago Downtown Hotel • Chicago, IL • View Past Agenda

 

Adult Beverage Planning Program - Evolution Continues
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