Adult Beverage Planning Program

Technomic’s Adult Beverage Planning Program offers suppliers research on key topics and trends related to the adult beverage on-premise industry. Members receive opportunities to network in a collaborative environment and access to Ignite, a dynamic, searchable platform housing ongoing deliverables. Join today for immediate access to existing reports and an invitation to our upcoming meeting.

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October 2018 Study

Winning Promotions
On-premise promotions are key to winning consumer drink occasions and purchases. The noise level has risen considerably, however, making it ever more challenging to break through and impact consumer purchase behaviors. To help adult beverage suppliers identify both effective and innovative promotions that will move the needle on drink sales and consumer engagement, Technomic will examine which promotions capture consumer attention and their evaluation criteria. In addition, the study will explore how operators approach their promotion strategy and identify best practices for on-premise promotions.

January 2019 Study

The New Eatertainment – Activity-Centric Concepts
As casual-dining continues to struggle, a new wave of eatertainment concepts appear to be thriving. Join Technomic as we explore the emergence of this segment, how it differs from casual dining and from previous eatertainment concepts and the role of adult beverages, as well as competitive intensity and the outlook for growth. Two-thirds of consumers consider restaurants a form of entertainment – are these new eatertainment concepts raising the bar on the experience and do they have staying power?

Upcoming Events:

Adult Beverage Planning Program June Member Meeting
June 18, 2019 • Renaissance Chicago Downtown Hotel • Chicago, IL

Past Events:

January 8, 2019 • Westin Kierland Resort and Spa • Scottsdale, AZ • View Past Agenda

June 19, 2018 • Renaissance Chicago Downtown Hotel • Chicago, IL • View Past Agenda


Adult Beverage Planning Program - Evolution Continues
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