Technomic's 2019 Adult Beverage Planning Program conference takes place in Scottsdale. Technomic will provide an industry update, present findings from one of the research studies that was voted on by members and share insights on issues facing the adult beverage industry.

Please note that you must be a member of the Adult Beverage Planning Program to attend this event. Contact us for more information on becoming a member.

3:00 p.m. - 6:00 p.m.
Registration and Information Desk
5:00 p.m. - 6:00 p.m.
First-Time Attendee Welcome Reception
Technomic welcomes first-time members with a special introductory reception. During this time, we’ll provide tools and guidance to not only maximize your first meeting but also get the most out of the Adult Beverage Planning Program as a whole. Meet and mingle with other new members and event speakers before heading into the main reception.
5:30 p.m. - 7:00 p.m.
Welcome Reception
7:15 a.m. - 6:00 p.m.
Registration and Information Desk
7:30 a.m.
8:30 a.m.
Welcome & Introduction
9:00 a.m.
State of the Economy
Arjun Chakravarti, Ph.D., Senior Vice President, Analytic Solutions & Insights, GES
Discussion on key business indicators, the state of the economy and the future.
10:00 a.m.
Networking Break
10:25 a.m.
Adult Beverage Industry Update
David Henkes, Senior Principal, Technomic
Up-to-date look at the economy in relation to adult beverage industry trends, health and performance.
11:15 a.m.
The New Eatertainment – Activity-Centric Concepts
Donna Hood Crecca, Principal, Technomic
As casual-dining continues to struggle, a new wave of eatertainment concepts appear to be thriving. Join Technomic as we explore the emergence of this segment, how it differs from casual dining and from previous eatertainment concepts and the role of adult beverages, as well as competitive intensity and the outlook for growth. Two-thirds of consumers consider restaurants a form of entertainment – are these new eatertainment concepts raising the bar on the experience and do they have staying power?
12:20 p.m.
1:20 p.m.
Workshop Breakouts
Attend your choice of three breakout sessions that provide deep-dives into leading trends, opportunities and concerns facing the industry today.
Option 1: Westin On-Premise Bar Operations
Interact with a key adult beverage decision maker at The Westin Kierland during a live Q&A session and learn about their operations while sampling from their popular drink menu.
Option 2: Best Practices with Syndicated Research - Robert Byrne, Senior Manager, Consumer Insights, Technomic
Learn the most effective strategies for presenting syndicated research. Small groups will then implement these tools by exhibiting research from sample case studies.
Option 3: Networking Break
Interact with other supplier attendees, meet with Technomic team members or have additional free time.
2:00 p.m.
Eatertainment Success with Punch Bowl Social
Patrick Williams, National Beverage Director, Punch Bowl Social
In this session, Patrick Williams, national beverage director for Punch Bowl Social, will talk about his successes and opportunities with Punch Bowl’s adult beverage menu and promotions. A seasoned mixologist, Patrick Williams’ passion for inspired cocktails stems from a focus on the fundamentals, ensuring that even the smallest details are accurate, creating an all-inclusive experience in both product and service. He will use his experience to discuss what adult beverage suppliers can do to support his efforts in providing an excellent guest experience.
2:45 p.m.
Adult Beverage Consumer Update
Robert Byrne, Senior Manager, Consumer Insights, Technomic
What do adult beverage consumers prioritize when selecting a restaurant for a meal? Are there aspects of the restaurant occasion that benefit from adult beverage purchases? How does engagement with alcohol beverages change the overall experience? In this session, we will share insights from Technomic’s Consumer Brand Metrics to explore the impact of adult beverages on the restaurant guest experience and identify ways to leverage drink offerings to drive traffic and sales.
3:30 p.m.
Networking Break
4:00 p.m.
Key Takeaways from Adult Beverage Planning Program
Donna Hood Crecca, Principal, Technomic
As the conference ends, we will review key takeaways for attendees to take back and present to their offices.
4:25 p.m.
Meeting Wrap Up & Adjournment
Donna Hood Crecca, Principal, Technomic
5:30 p.m. - 7:00 p.m.
Cocktail Reception


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