Menu Navigator Program
Menu management and innovation are vital strategic initiatives for any restaurant operator or food and beverage manufacturer. Technomic’s Menu Navigator Program is designed to provide an end-to-end view of the state of menus in the restaurant industry as well as access to our team of menu strategy experts
Food and beverage manufacturers
Questions you can answer
What is the current state of menus at restaurants? Is there an optimal menu size, daypart mix or use of trending flavors and ingredients?
Which flavors and ingredients are most likely to drive purchase intent and repeat trial of new items or LTOs?
What are the historical menu item penetration trends pertaining to specific menu categories, flavors or ingredients?
Which flavors and ingredients are projected to grow the most in the next two years?
If I choose to launch a new menu or product concept, will there be cannibalization of sales for my existing items?