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Transaction Insights

Transaction Insights provides exclusive access to restaurant-level sales performance, customer traffic, market share and cross-brand behavior based on individual guest check totals. All subscribers gain access to this powerful data and insights via Ignite, an online dashboard housing interactive charts and program deliverables.

Now arriving: a clear path to success.

Fast

Track individual brand sales, traffic and market share trends with near-real time reporting.

Broad

Data is drawn from a longitudinal panel of 3 million consumers each month, representing more than 18 million monthly foodservice visits.

Deep

Our large sample size allows you the ability to drill down to the city level with various market views available.

Reliable

Your business decisions will be backed by statistically significant data, crafted by a company with decades of foodservice expertise.

Accessible

Transaction Insights is available to all subscribers on our sleek interactive interface, Ignite.

How is Transaction Insights used?

Suppliers

  • Help your operator partners understand their competitive position in the marketplace.
  • Identify how your customers are performing so you can anticipate shifts in your own business performance.
  • Pinpoint the leading third-party delivery services in each market and how much share they have.
  • Increase your case volume by aligning with growth brands and segments.
  • Accelerate business through cross-promotional opportunities that are targeted at the right consumers.

Operators

  • Benchmark your performance against specific competitors, nationally and across markets.
  • Identify to whom you may be losing market share and by how much.
  • Pinpoint the leading third-party delivery services in each market and how much share they have.
  • Diagnose the cause of underperformance, whether it’s a brand issue, a category issue or a market issue.
  • Understand market dynamics and the competitive landscape when entering or expanding within a market.

Comprehensive, Transparent Reporting

Comprehensive Transparent Sales Performance Reporting
Data featured above is sample data.

Syndicated Monthly Reporting
Each of the Top 200 chains focused on market share, historic and projected sales and traffic performance, change in average transaction size and other useful statistics.

*Each custom view consists of one brand within one market with the ability to customize.

Ad-hoc Reporting
If you have specific needs, don’t worry, our team of analysts are flexible. Looking for inspiration? Here are a few examples of what our team can do:

  • Promotions – Measure the sales and traffic impact of promotional activity (ads or limited-time offers).
  • Events – From natural disasters to national and international gatherings such as the Olympics, report on the impact that these events have on restaurant sales and traffic.
  • Market-level insights – Understand the local competitive landscape to determine whether sales or traffic fluctuations are isolated to one market/DMA, or if it’s a brand issue.
  • Third-party delivery – Measure the size of the growing third-party delivery business to pinpoint the leading providers, compare their market share by DMA and analyze their growth over time.

12
syndicated reports per year

200
chains and 10 DMAs

50
monthly exhibits displaying market share (nationally & regionally), year-over-year sales and traffic performance, change in average transaction and more

Start tracking chains like never before.
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