Skip to main content

Category Navigator

Technomic’s Category Navigator provides a suite of category-focused solutions based on historical operator purchasing information designed to drive revenue and profit growth. Our Category Navigator solutions can impact both top and bottom line growth by helping you improve your product assortment by category, optimize your pricing strategy and enhance your marketing and sales efforts by prioritizing customers.

Program Elements Include:

  • Competitive Analysis
  • Category Pricing Snapshot
  • Operator Target Snapshot
  • Market Projections

Download a Category Navigator Sample Use Case

Imagine this: You're a chicken manufacturer in search of profitable operator targets to sell your chicken wings.

Discover the three steps for success below.

Please complete the all fields.

Categories Available

 

Appetizers & hors d'ouevres

Appetizers & hors d'ouevres

 
 

Baked sweet goods

Baked sweet goods

cakes & pies
Danish & sweet rolls
muffins & scones
brownies & bars
cookies & dough
specialty desserts
donuts & all other
 

Bakery ingredients

Bakery ingredients

bakery mixes & flour
whipped toppings
all other
 

Beef

Beef

steaks, roasts & ribs
ground bulk & patties
all other
 

Beverages

Beverages

coffee
hot & iced tea
juices & drinks
creamers
bases, syrups & mixers
water
all other
 

Bread & rolls

Bread & rolls

tortillas, wraps & shells
all other
 

Cereals

Cereals

hot
ready-to-eat
 

Cheese

Cheese

cheddar types
Italian types
cream cheese
specialty
 

Chemical

Chemical

hand soap
janitorial
warewash & laundry
 

Chicken

Chicken

boneless breasts & thighs
nuggets, tenders & strips
wings
all other
 

Condiments

Condiments

mayo & salad dressing
ketchup, mustard & steak sauce
 

Dairy

Dairy

milk
butter & margarine
creams & half-and-half
yogurt
all other
 

Disposables

Disposables

bags
boxes
cups & lids
food containers
plates & bowls
gloves
towel & tissue
film & foil
all other
 

Eggs

Eggs

shell
processed
 

Entrees & sides

Entrees & sides

entrees
side dishes
sandwiches & wraps
 

Fish & Seafood

Fish & Seafood

finfish
shellfish
tuna
 

Flavored dressings

Flavored dressings

pourable & spoonable
dry mix
 

Griddle products (mixes & frozen)

Griddle products (mixes & frozen)

 
 

Ice cream (bulk & novelties)

Ice cream (bulk & novelties)

 
 

Jams, jellies, toppings & syrups

Jams, jellies, toppings & syrups

 
 

Pasta & rice

Pasta & rice

 
 

Pizza(including crusts)

Pizza(including crusts)

 
 

Pork

Pork

ham
bacon
sausage
all other
 

Potatoes (excluding fresh)

Potatoes (excluding fresh)

 
 

Produce

Produce

fresh fruits & vegetables
frozen & prepared
canned & shelf-stable
 

Prepared salads

Prepared salads

 
 

Processed meats

Processed meats

hot dogs & corn dogs
 

Sauces & bases

Sauces & bases

barbecue
bases
cheese
hot and wing
Mexican
specialty
 

Shortenings & oils

Shortenings & oils

frying shortenings & oils
specialty oils
 

Snack foods

Snack foods

cookies & crackers
salty snacks
all other
 

Soups

Soups

canned & shelf-stable
frozen
 

Specialty meats & poultry

Specialty meats & poultry

 
 

Spices & seasonings

Spices & seasonings

 
 

Salt & sugar

Salt & sugar

regular
substitute
 

Supplies

Supplies

dinnerware
drinkware/glassware
flatware
kitchenware
servingware
all other
 

Tomato products

Tomato products

pizza/pasta sauce
all other
 

Turkey

Turkey

breasts
all other

Program Elements & Key Business Questions

Competitive Analysis

  • What are leading manufacturers strengths in the market for my category?
  • Are there opportunities for me to optimize my product assortment to better meet operator needs?
  • What items are being sold in my category? What are the package formats being used by my competitors?
Competitive Analysis
Category Pricing Snapshot

Category Pricing Snapshot

  • Are there opportunities for me to optimize my pricing strategy and increase profitability within my category?
  • How are my competitors pricing their items—by case, by operator, by brand? What are the price tiers in my category and how do they vary by operator size?
  • How does price sensitivity vary by product, brand, segment, or region?

Operator Target Snapshot

  • Where are the biggest sales opportunities for my products?
  • How does category purchasing vary by segment, region?
  • What operators are buying the most of my product category?
  • How should I prioritize my marketing efforts by operator segment, region?
Operator Target Snapshot
Market Projections

Market Projections

  • What is the size of the opportunity in this product category?
  • What segments are growing faster that we should be focusing on?
  • Are there M&A opportunities based on growth of brands?
Clearly Navigate Your Category Today
Contact Us