Beverage category ripe with opportunity through driving takeout occasions and offering a variety of innovative options, Technomic finds in new study

CHICAGO, August 8, 2019 — Beverages have always played a significant role in foodservice and the category is continuously evolving. Technomic’s recently released Away-from-Home Beverage Study covers how consumer demands and business conditions have shifted within the past few years.

“Beverage growth has outpaced that of foodservice within the past few years thanks to innovative options such as nitro coffee, plant-based milks and other alternative beverages entering this space,” explains David Henkes, principal at Technomic. “Although challenges like third-party delivery are encroaching on beverage occasions, the category has a lot of opportunities available through offering a wide variety of innovative beverage options to their guests.”

The 2019 Away-from-Home Beverage Study is part of Technomic’s Away-from-Home Beverage Navigator Program. Learn more about the study and program here: https://www.technomic.com/available-studies/multi-client-studies/away-from-home-beverage

Key takeaways from the report include:

  • 40% of consumers will not purchase any beverage or will leave an operation if their preferred beverage is not available
  • Overall, away-from-home beverages grew about 4.1% over the past few years, slightly above foodservice growth
  • 59% of total beverage sales are coming from just three segments: quick-service restaurants, coffee cafes and full-service restaurants

The 2019 Away-from-Home Beverage Study serves as a guide for food and beverage professionals to measure the size of the industry and category, understand path to purchase, uncover unmet needs and develop and grow beverage strategies. Research components of this report include consumer and operator surveys, qualitative research with 40 foodservice operators and interviews with major chains, distributors and beverage suppliers.

Technomic publishes a complete library of Consumer Trend Reports. To learn more, please visit technomic.com or contact one of the individuals listed below.

Contacts:
Purchasing details:Patrick Noone, (312) 506-3852, pnoone@technomic.com
Press inquiries and report details: David Henkes, (312) 506-3927, dhenkes@technomic.com

About Technomic
Technomic, Inc., a Winsight company, was founded as a management consulting firm in 1966. Since then, Technomic’s services have grown to encompass cloud-based B2B research tools, consumer and menu trend tracking, as well as other leading strategic research and analytic capabilities, to prioritize and size business opportunities. Our clients include food manufacturers and distributors, restaurants, retailers and multiple other business verticals aligned with the food industry that are looking to make informed decisions to support their business growth. Visit Technomic at www.technomic.com

About Winsight LLC
Winsight LLC is a business-to-business information company serving the restaurant and noncommercial foodservice, convenience and petroleum retailing and grocery industries. Winsight provides research and analytics, branding solutions, face-to-face opportunities, lead generation initiatives, and content marketing services through products including subscription data products, reports, research tools, research programs, fully custom studies, conferences, custom marketing services, meetings, print and digital trade media. To learn more, visit www.winsightmedia.com

Winsight LLC is a portfolio company of Pamlico Capital.

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