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Brands must differentiate to stay ahead as competition for breakfast heats up, Technomic study discovers

CHICAGO, November 21, 2019—As more players fight for share, breakfast wars are intensifying. Technomic’s 2019 Breakfast Consumer Trend Report takes a look at what brands can do to stay ahead of competition, such as adapting to off-premise trends by way of enhancing ordering amenities, updating menus with bold flavor innovation and adding healthier options. Convenience should also be a big focus, including for weekend occasions.

“Moving forward, brands must differentiate themselves from competitors to drive customer loyalty,” explains Anne Mills, senior manager of consumer insights at Technomic. “Adapting off-premise capabilities and creating innovative menus to meet consumers’ increasing needs for convenience, uniqueness and health will be key to success amid the breakfast wars.”

Highlights from the report include:

  • On average, 58% of consumers’ breakfast orders include both food and beverage
  • 32% of millennials would like more restaurants to add vegetarian or vegan offerings for breakfast, compared to 20% overall
  • 60% of consumers skip breakfast at least once during the week (i.e., Monday-Friday)

Exploring direct responses from 1,200 consumers, as well as current and future menu trends, the comprehensive 2019 Breakfast Consumer Trend Report helps foodservice operators and suppliers keep abreast of consumers’ evolving attitudes and preferences toward flavor as well as identify opportunity areas.

Technomic publishes a complete library of Consumer Trend Reports. To learn more, please visit technomic.com or contact one of the individuals listed below.

Contacts:
Press inquiries and report details: Anne Mills, (312) 506-3867, amills@technomic.com
Purchasing details: Patrick Noone, (312) 506-3852, pnoone@technomic.com

About Technomic
Technomic, Inc., a Winsight company, was founded as a management consulting firm in 1966. Since then, Technomic’s services have grown to encompass cloud-based B2B research tools, consumer and menu trend tracking, as well as other leading strategic research and analytic capabilities, to prioritize and size business opportunities. Our clients include food manufacturers and distributors, restaurants, retailers and multiple other business verticals aligned with the food industry that are looking to make informed decisions to support their business growth. Visit Technomic at www.technomic.com

About Winsight LLC
Winsight LLC is a business-to-business information company serving the restaurant and noncommercial foodservice, convenience and petroleum retailing and grocery industries. Winsight provides research and analytics, branding solutions, face-to-face opportunities, lead generation initiatives, and content marketing services through products including subscription data products, reports, research tools, research programs, fully custom studies, conferences, custom marketing services, meetings, print and digital trade media. To learn more, visit www.winsightmedia.com

Winsight LLC is a portfolio company of Pamlico Capital.

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