Study conducted by Technomic reveals the latest trends and data to understanding consumers’ shifting behaviour and attitudes toward burgers
CHICAGO, Aug. 3, 2017—Following a drop from 2013 to 2015, burger consumption in Canada is now on the rise as nearly half of Canadians (46%) eat burgers at least weekly, according to Technomic’s 2017 Canadian Burger Consumer Trend Report. Though consumption hasn’t yet reached 2013 levels, the upward trend underscores the strength of the emerging fast-casual burger market and suggests that menu changes are resonating.
“Burger consumption has benefited from an increased emphasis on quality and sourcing, particularly as it relates to domestic beef, as well as operators’ ability to adapt the classic burger to modern demands through menu development,” explains Anne Mills, manager of consumer insights at Technomic. “Going forward, routinely innovating with new flavours, particularly sauces and premium toppings, will be key as expectations continue to rise for unique burgers.”
Key takeaways from the report include:
- Thirty-six percent of consumers have a preferred restaurant that they almost always go to for their burger occasions, up from 30% in 2015
- Forty percent of 18- to 34-year-olds says it’s very important that restaurants offer burgers with new and unique flavours, compared to 22% of older consumers
- Fifty-six percent of consumers say it’s very important that they can customize burger toppings
Compiling findings from more than 1,000 consumers, as well as Technomic’s proprietary industry and menu data, the comprehensive 2017 Canadian Burger Consumer Trend Report serves as a guide for foodservice operators and suppliers to understand consumer usage and attitudes toward burgers and to identify key areas of opportunity.
Technomic publishes a complete library of Consumer Trend Reports. To learn more, please visit technomic.com or contact one of the individuals listed below.
Technomic Inc., a Winsight company, delivers a 360-degree view of the food industry. It impacts growth and profitability for clients by providing consumer-grounded vision and channel-relevant strategic insights. Its services range from major research studies and management consulting solutions to online databases and simple fact-finding assignments. Its clients include food manufacturers and distributors, restaurants and retailers, other foodservice organizations, and various institutions aligned with the food industry. Visit Technomic at technomic.com.
About Winsight, LLC
Winsight LLC is a recognized leader in business-to-business media and information services for the convenience-retailing, foodservice and grocery industries. Winsight has an extensive media portfolio, including five publications: CSP, Restaurant Business, FoodService Director, Convenience Store Products, and Winsight Grocery Business. Winsight also offers a suite of digital products, including websites, e-newsletters, webinars, video products, mobile and tablet apps, and custom marketing solutions. In addition to more than 12 major EduNetworking conferences and advisory meetings, Winsight also produces seven exclusive, large-scale executive-level conferences: Restaurant Leadership Conference, Global Restaurant Leadership Conference, Outlook Leadership Conference, Convenience Retailing University, FSTEC, MenuDirections and Restaurant Directions. In 2015, Winsight acquired Technomic Inc., a provider of primary and secondary market information and advisory services for the food industry. For more information on Winsight and its brands, go to www.winsightmedia.com.