Technomic’s 2018 Canadian Convenience-Store Foodservice Consumer Trend Report reveals focus areas for c-stores to capture consumers
CHICAGO, Oct. 23, 2018: As Canadians continuously seek out convenient meal solutions, foodservice remains an area ripe with opportunity for convenience stores. C-stores already have the benefit of convenience and reasonable pricing but there is more to the picture for today’s consumers. Technomic’s 2018 Canadian Convenience-Store Foodservice Consumer Trend Report highlights ways that c-stores can round out their value equation by putting more emphasis on quality, customer service and ambiance to keep up with consumers’ needs and maintain share of sales.
“To fully capitalize on foodservice opportunities, brands must address consumers’ lingering concerns about the quality and freshness of prepared foods and beverages at c-stores,” explains Charles Winship, senior research analyst of consumer insights at Technomic. “The most reliable way for c-stores to convey quality and freshness is by utilizing real ingredients and leveraging transparency so consumers know how, when and where items are prepared.”
Preview highlights from the report:
- 41% of consumers visit c-stores at least once a week
- On average, consumers purchase any type of food or beverage during42% of their c-store visits
- 56% of c-store consumers agree to some extent that c-stores are just as capable as restaurants in offering fresh foods and beverages
Compiling findings from about 900 consumer responses, as well as industry information from the Ignite database, the comprehensive 2018 Canadian Convenience-Store Foodservice Consumer Trend Report serves as a guide for foodservice operators and suppliers to understand how consumer behaviour and attitudes toward c-stores are evolving in Canada and to identify trends and key areas of opportunity.
Technomic publishes a complete library of Consumer Trend Reports. To learn more, please visit technomic.com or contact one of the individuals listed below.
Technomic Inc., a Winsight company, delivers a 360-degree view of the food industry. It impacts growth and profitability for clients by providing consumer-grounded vision and channel-relevant strategic insights. Its services range from major research studies and management consulting solutions to online databases and simple fact-finding assignments. Its clients include food manufacturers and distributors, restaurants and retailers, other foodservice organizations, and various institutions aligned with the food industry. Visit Technomic at technomic.com.
About Winsight, LLC
Winsight LLC is a recognized leader in business-to-business media and information services for the convenience-retailing, foodservice and grocery industries. Winsight has an extensive media portfolio, including five publications: CSP, Restaurant Business, FoodService Director, Convenience Store Products, and Winsight Grocery Business. Winsight also offers a suite of digital products, including websites, e-newsletters, webinars, video products, mobile and tablet apps, and custom marketing solutions. In addition to more than 12 major EduNetworking conferences and advisory meetings, Winsight also produces seven exclusive, large-scale executive-level conferences: Restaurant Leadership Conference, Global Restaurant Leadership Conference, Outlook Leadership Conference, Convenience Retailing University, FSTEC, MenuDirections and Restaurant Directions. In 2015, Winsight acquired Technomic Inc., a provider of primary and secondary market information and advisory services for the food industry. For more information on Winsight and its brands, go to www.winsightmedia.com.