Study conducted by Technomic reveals the latest trends and data
CHICAGO, Apr. 20, 2016—Though Canadians snack frequently (averaging two snacks a day), consumption has remained relatively stable since 2014 according to Technomic’s recently released 2016 Canadian Snacking Occasion Consumer Trend Report. But how consumers view snacks and the way they snack are evolving to meet the needs of a busy, modern lifestyle. They are more likely to consider anything to be a snack. This presents an opportunity for operators to market more items as snacks, which can help drive sales.
“Consumers are broadening their definition of snacks to better fit their needs,” explains Kelly Weikel, director of consumer insights at Technomic. “Operators and suppliers should regularly evaluate their snack lineup to ensure that they are keeping up with shifts in snacking and are capitalizing on these opportunities.”
Key takeaways from the report include:
- Coffee cafés are the top source of foodservice snacks; 69% of consumers purchase snacks from these locations
- Consumers seek more snack options at limited-service restaurants (LSRs); 43% of consumers call for more LSRs to offer snack items
- Bundled mix-and-match snack options could drive sales; 34% of consumers say they’re likely to order these options at restaurants
Compiling findings from more than 1,000 consumers, as well as Technomic’s MenuMonitor and Digital Resource Library, the comprehensive 2016 Canadian Snacking Occasion Consumer Trend Report serves as a guide for foodservice operators and suppliers to understand consumer attitudes toward snacking and to identify key areas of opportunity.
Technomic publishes a complete library of Consumer Trend Reports. To learn more, please visit Technomic.com or contact one of the individuals listed below.
Technomic Inc., a Winsight company, delivers a 360-degree view of the food industry. It impacts growth and profitability for clients by providing consumer-grounded vision and channel-relevant strategic insights. Its services range from major research studies and management consulting solutions to online databases and simple fact-finding assignments. Its clients include food manufacturers and distributors, restaurants and retailers, other foodservice organizations, and various institutions aligned with the food industry. Visit Technomic at technomic.com.
About Winsight, LLC
Winsight LLC is a recognized leader in business-to-business media and information services for the convenience-retailing, foodservice and grocery industries. Winsight has an extensive media portfolio, including five publications: CSP, Restaurant Business, FoodService Director, Convenience Store Products, and Winsight Grocery Business. Winsight also offers a suite of digital products, including websites, e-newsletters, webinars, video products, mobile and tablet apps, and custom marketing solutions. In addition to more than 12 major EduNetworking conferences and advisory meetings, Winsight also produces seven exclusive, large-scale executive-level conferences: Restaurant Leadership Conference, Global Restaurant Leadership Conference, Outlook Leadership Conference, Convenience Retailing University, FSTEC, MenuDirections and Restaurant Directions. In 2015, Winsight acquired Technomic Inc., a provider of primary and secondary market information and advisory services for the food industry. For more information on Winsight and its brands, go to www.winsightmedia.com.