CHICAGO, Sept. 15, 2017—Burgers remain a staple in consumers' diets, with consumers eating an average of 3.7 burgers a month, finds Technomic's Canadian Burger Consumer Trend Report. Competition is high and the still emerging fast-casual burger segment will have to contend with rising commodity prices and the growing list of "better burgers" offered at lower prices by quick-service restaurants. Nevertheless, fast-casual burger concepts are poised for further growth due to the continued importance today's consumers place on premium, customizable and innovative burgers that they consider to be healthier than quick-service options. Further, consumers are willing to pay more for better burgers if they are perceived to be a good overall value.
Find more burger insights here: https://www.technomic.com/available-studies/canadian-consumer-trend-reports/burger
"Conveying quality through 'hand-pressed' and 'never frozen' attributes can satisfy a broad range of needstates, while implementing value cuts and non-beef proteins can lower costs," suggests Deanna Jordan, senior research analyst at Technomic. "Adding variety through toppings and portions can also give consumers more price options."
[View larger INFOGRAPHIC: Spotlight on Burgers]
The 2015 Canadian Burger Consumer Trend Report compiles consumer and menu data from Technomic's proprietary Digital Resource Library and MenuMonitor resources, in addition to survey responses from more than 1,000 Canadian consumers. The report's findings include:
- On a weekly basis, 48 percent of male consumers purchase burgers from restaurants compared to 35 per cent of women.
- Consumers rank meat quality/taste as the most important burger attribute, followed by price/value for the money, quality/taste of toppings, and quality/taste of the bun.
- At limited-service restaurants, mushroom & Swiss tops the list of fastest-growing burger varieties since 2013 with a 100 per cent increase in menu-item incidence. Chicken burgers win out at full-service restaurants, growing by 5 per cent.
Technomic's Canadian Burger Consumer Trend Report is one of many topics in its Consumer Trend Report series, offering the most current analysis, insight and opportunities to help grow your business. Our best-in-class intelligence combines 50 years of foodservice expertise with critical findings from over 7,000 menus per year and nearly 30,000 annual consumer interviews.
Technomic publishes a complete library of Consumer Trend Reports. To learn more, please visit www.technomic.com or contact one of the individuals listed below. For Technomic updates, please follow us on Twitter, LinkedIn or our blog.
Technomic Inc., a Winsight company, delivers a 360-degree view of the food industry. It impacts growth and profitability for clients by providing consumer-grounded vision and channel-relevant strategic insights. Its services range from major research studies and management consulting solutions to online databases and simple fact-finding assignments. Its clients include food manufacturers and distributors, restaurants and retailers, other foodservice organizations, and various institutions aligned with the food industry. Visit Technomic at technomic.com.
About Winsight, LLC
Winsight LLC is a recognized leader in business-to-business media and information services for the convenience-retailing, foodservice and grocery industries. Winsight has an extensive media portfolio, including five publications: CSP, Restaurant Business, FoodService Director, Convenience Store Products, and Winsight Grocery Business. Winsight also offers a suite of digital products, including websites, e-newsletters, webinars, video products, mobile and tablet apps, and custom marketing solutions. In addition to more than 12 major EduNetworking conferences and advisory meetings, Winsight also produces seven exclusive, large-scale executive-level conferences: Restaurant Leadership Conference, Global Restaurant Leadership Conference, Outlook Leadership Conference, Convenience Retailing University, FSTEC, MenuDirections and Restaurant Directions. In 2015, Winsight acquired Technomic Inc., a provider of primary and secondary market information and advisory services for the food industry. For more information on Winsight and its brands, go to www.winsightmedia.com.