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Desserts continue to hit operators' sweet spot

Technomic’s Volumix captures operator purchase data for 100+ categories, including cakes, pies, brownies and bars

CHICAGO, Feb. 8, 2017—The revival of Southern-inspired treats such as Mississippi mud pie, Kentucky butter cake and fruit cobbler is just one of many leading dessert trends sweetening operator menus. According to data from Technomic’s latest Volumix Cakes and Pies Report, operators are ensuring that their guests save room for desserts in this category by increasing their purchases of these manufacturer products. In fact, total sales for the cakes and pies category increased 5.5% year over year in 2016, with the largest sales increases occurring in the fine-dining, fast-casual and casual-dining sectors.

This information, as well as the wealth of other valuable data points featured in the Volumix Cakes and Pies Report, can give suppliers visibility into what brands and products operators are purchasing and for what price, also showcasing new product entrants giving perspective on trends evolving in the category.

Other notable takeaways from the Volumix Cakes and PiesReport:

  • Sara Lee Bakery, Sweet Streets Desserts and Lawler Foods Inc. are the top three manufacturers in this category
  • Distributor brands represent nearly 10% share of volume of cakes and pies
  • The average price per pound of cakes and pies increased 3% over a year period

Volumix generates SKU-level data from over 28,000 independents and small chains, independent operators, serving as an effective tool for suppliers to better understand the competitive environment. To view sample data or to learn more about this resource, please visit Technomic.com or contact the individuals listed below. For Technomic updates, please follow us on Twitter or LinkedIn.

Contacts:
Press Inquiries and Program Details: Bernadette Noone, (312) 506-3830 or bnoone@technomic.com
Purchasing Details: Patrick Noone, (312) 506-3852 or pnoone@technomic.com

About Technomic
Technomic Inc., a Winsight company, delivers a 360-degree view of the food industry. It impacts growth and profitability for clients by providing consumer-grounded vision and channel-relevant strategic insights. Its services range from major research studies and management consulting solutions to online databases and simple fact-finding assignments. Its clients include food manufacturers and distributors, restaurants and retailers, other foodservice organizations, and various institutions aligned with the food industry. Visit Technomic at technomic.com.

About Winsight, LLC
Winsight LLC is a recognized leader in business-to-business media and information services for the convenience-retailing, foodservice and grocery industries. Winsight has an extensive media portfolio, including five publications: CSP, Restaurant BusinessFoodService DirectorConvenience Store Products, and Winsight Grocery Business. Winsight also offers a suite of digital products, including websites, e-newsletters, webinars, video products, mobile and tablet apps, and custom marketing solutions. In addition to more than 12 major EduNetworking conferences and advisory meetings, Winsight also produces seven exclusive, large-scale executive-level conferences: Restaurant Leadership Conference, Global Restaurant Leadership ConferenceOutlook Leadership Conference, Convenience Retailing University, FSTECMenuDirections and Restaurant Directions. In 2015, Winsight acquired Technomic Inc., a provider of primary and secondary market information and advisory services for the food industry. For more information on Winsight and its brands, go to www.winsightmedia.com.

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