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Desserts continue to hit operators' sweet spot

Technomic’s Volumix captures operator purchase data for 100+ categories, including cakes, pies, brownies and bars

CHICAGO, Feb. 8, 2017—The revival of Southern-inspired treats such as Mississippi mud pie, Kentucky butter cake and fruit cobbler is just one of many leading dessert trends sweetening operator menus. According to data from Technomic’s latest Volumix Cakes and Pies Report, operators are ensuring that their guests save room for desserts in this category by increasing their purchases of these manufacturer products. In fact, total sales for the cakes and pies category increased 5.5% year over year in 2016, with the largest sales increases occurring in the fine-dining, fast-casual and casual-dining sectors.

This information, as well as the wealth of other valuable data points featured in the Volumix Cakes and Pies Report, can give suppliers visibility into what brands and products operators are purchasing and for what price, also showcasing new product entrants giving perspective on trends evolving in the category.

Other notable takeaways from the Volumix Cakes and PiesReport:

  • Sara Lee Bakery, Sweet Streets Desserts and Lawler Foods Inc. are the top three manufacturers in this category
  • Distributor brands represent nearly 10% share of volume of cakes and pies
  • The average price per pound of cakes and pies increased 3% over a year period

Volumix generates SKU-level data from over 28,000 independents and small chains, independent operators, serving as an effective tool for suppliers to better understand the competitive environment. To view sample data or to learn more about this resource, please visit Technomic.com or contact the individuals listed below. For Technomic updates, please follow us on Twitter or LinkedIn.

Contacts:
Press Inquiries and Program Details: Bernadette Noone, (312) 506-3830 or bnoone@technomic.com
Purchasing Details: Patrick Noone, (312) 506-3852 or pnoone@technomic.com

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