Improvements in taste driving more to order healthy food

Technomic Inc. 2016 Healthy Eating Consumer Trend Report reveals emerging beverage preferences and opportunities in foodservice

CHICAGO, Oct. 27, 2016—Consumer perceptions of healthy foods and beverages continue to evolve. According to Technomic’s newly released 2016 Healthy Eating Consumer Trend Report on, consumers say that healthy options at restaurants taste better than they did two years ago. This is driving consumers to make healthier choices at foodservice, with a third saying that they’re ordering healthy items more frequently than in 2014.

“Consumer intentions to eat better is translating into healthier foodservice orders as the industry provides more options considered as healthy, yet also flavorful and filling,” says Kelly Weikel, director of consumer insights at Technomic, Inc. “Claims signaling natural and clean also drives orders as they convey health without detracting from taste perception.”

Key takeaways and opportunities from the report include:

  • Half of consumers aged 18-34 (and 42% of the overall population) say that their definition of health has changed over the past two years
  • Roughly a third of consumers (37%) are more likely to visit restaurants that offer healthy items, even if they don’t order a healthy choice
  • Healthy fast-fine chains will face mounting competition as more leading, mainstream LSRs tout natural and clean dishes to drive traffic

Compiling findings from more than 1,500 consumers, as well as Technomic’s MenuMonitor and Digital Resource Library, the comprehensive 2016 Healthy Eating Consumer Trend Report serves as a guide for foodservice operators and suppliers to understand consumer behavior for beverages and to identify key areas of opportunity.

Technomic publishes a complete library of Consumer Trend Reports. To learn more, please visit or contact one of the individuals listed below. For Technomic updates, please follow us on Twitter, LinkedIn or our blog.

Press Inquiries and Report Details: Kelly Weikel, (312) 506-3830, or
Purchasing Details: Patrick Noone, (312) 506-3852, or

About Technomic
Technomic Inc., a Winsight company, delivers a 360-degree view of the food industry. It impacts growth and profitability for clients by providing consumer-grounded vision and channel-relevant strategic insights. Its services range from major research studies and management consulting solutions to online databases and simple fact-finding assignments. Its clients include food manufacturers and distributors, restaurants and retailers, other foodservice organizations, and various institutions aligned with the food industry. Visit Technomic at

About Winsight, LLC
Winsight LLC is a recognized leader in business-to-business media and information services for the convenience-retailing, foodservice and grocery industries. Winsight has an extensive media portfolio, including five publications: CSP, Restaurant BusinessFoodService DirectorConvenience Store Products, and Winsight Grocery Business. Winsight also offers a suite of digital products, including websites, e-newsletters, webinars, video products, mobile and tablet apps, and custom marketing solutions. In addition to more than 12 major EduNetworking conferences and advisory meetings, Winsight also produces seven exclusive, large-scale executive-level conferences: Restaurant Leadership Conference, Global Restaurant Leadership ConferenceOutlook Leadership Conference, Convenience Retailing University, FSTECMenuDirections and Restaurant Directions. In 2015, Winsight acquired Technomic Inc., a provider of primary and secondary market information and advisory services for the food industry. For more information on Winsight and its brands, go to

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