CHICAGO, August 2, 2019 — More Canadians today than a year ago say they’re ordering burgers from foodservice at least once a month, and the growth of the LSR burger category is outpacing the industry. In the 2019 Canadian Burger Consumer Trend Report, Technomic dives into the factors at play, including innovations such as plant-based burgers and unique flavour profiles.
“The bigger the burger category gets, the more important it is that operators maintain points of differentiation,” explains Charles Winship, manager of consumer insights at Technomic. “Responding to demands for plant-based options as well as spicier, bolder flavours will be critical as brands look to offer burgers that truly stand out.”
Key takeaways from the report include:
- 70% of consumers who eat burgers typically purchase one from a fast-food restaurant at least once a month, up from 66% in 2017
- 41% of consumers who eat burgers strongly agree that they’re concerned about the quality and freshness of burgers ordered for delivery
- 42% of 18- to 34-year-olds who eat burgers expect restaurants to offer at least one plant-based burger option
Compiling findings from more than 1,100 consumer responses, the comprehensive 2019 Canadian Burger Consumer Trend Report helps operators and suppliers better understand how consumer consumption, attitudes and preferences for burgers are evolving and to identify prime opportunity areas.
Technomic publishes a complete library of Consumer Trend Reports. To learn more, please visit technomic.com or contact one of the individuals listed below.
Technomic, Inc., a Winsight company, was founded as a management consulting firm in 1966. Since then, Technomic’s services have grown to encompass cloud-based B2B research tools, consumer and menu trend tracking, as well as other leading strategic research and analytic capabilities, to prioritize and size business opportunities. Our clients include food manufacturers and distributors, restaurants, retailers and multiple other business verticals aligned with the food industry that are looking to make informed decisions to support their business growth. Visit Technomic at www.technomic.com
About Winsight LLC
Winsight LLC is a business-to-business information company serving the restaurant and noncommercial foodservice, convenience and petroleum retailing and grocery industries. Winsight provides research and analytics, branding solutions, face-to-face opportunities, lead generation initiatives, and content marketing services through products including subscription data products, reports, research tools, research programs, fully custom studies, conferences, custom marketing services, meetings, print and digital trade media. To learn more, visit www.winsightmedia.com
Winsight LLC is a portfolio company of Pamlico Capital.