Marketing to millennial parents: Study findings show that this growing consumer segment should not be overlooked

Technomic’s 2017 U.S. Millennial Parents Insights Report finds that millennials with children are dining away-from-home at least once per week

CHICAGO, Aug. 15, 2017—As operators struggle to maintain positive bottom lines, it will become imperative to cater to influential users and consumer segments. Millennials and kids have emerged separately as major consumer targets over the past few years. Now millennials are coming of age and having kids of their own, and millennial parents are a new demographic that operators must pay attention to.

Technomic’s 2017 U.S. Millennial Parents Insights Report, now available complimentary to all Ignite subscribers, provides an overview of key themes that appeal to millennial parents. Also included is rationale for their consideration as an emerging consumer target.

Download report sample here.

A whopping 90% of millennial parents order food from a restaurant at least once per week, as opposed to 77% of millennials without kids (and 73% of the overall population). Further, 46% of millennial parents’ away-from-home dining occasions include children under age 18, while 43% of millennial parents allow their children to decide where to eat.

Millennial parent dining occasions are not wholly unpredictable, however, as this group tends to value the same elements that most consumers do. Understanding how to differentiate while emphasizing the specific visit drivers millennial parents are looking for is the key to winning over this cohort.

Technomic's Ignite Platform elevates users’ knowledge of their customer base, competitive set and the larger industry to support product development and identify gaps that represent areas of opportunity. Ignite was designed to be the independent resource to help foodservice leaders across commercial, noncommercial and retail sectors support business decisions with facts and insights.

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To purchase or learn more about Ignite or other services from Technomic, please visit Technomic.com or contact one of the individuals listed below.

Press Inquiries: Elizabeth Reardon, (312) 506-4060, or ereardon@technomic.com
Purchasing Details: Patrick Noone, (312) 506-3852, or pnoone@technomic.com

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