Technomic’s 2018 Beverage Consumer Trend Report highlights the potential opportunities and challenges for beverage, a consistently stable piece of most foodservice occasions
CHICAGO, August 29, 2018: Beverage consumption from foodservice has remained relatively stable since 2016, with consumers purchasing about four beverages on average per week. At the same time, the beverage category has seen plenty of innovation. Technomic’s 2018 Beverage Consumer Trend Report reveals that more consumers now than two years ago say that nonalcohol beverage offerings are very important when deciding where to go for a meal, meaning unique and experiential offerings will increasingly serve as destination drivers.
“Beverages are increasingly important to creating memorable foodservice experiences,” explains Anne Mills, senior manager of consumer insights at Technomic. “Brands are leveraging beverages to differentiate through signature drinks like mocktails, over-the-top options like extreme milkshakes and better-for-you options. But, demand for innovation continues to rise and it will be critical to take beverages to the next level while still meeting demand for familiar favorites.”
Key takeaways from the report include:
- 39% of consumers overall purchase four or more beverages per week from foodservice
- 23% of consumers say nonalcohol beverage offerings are very important to them when deciding which restaurants to visit for a meal, up from 18% in 2016
- “100% fruit juice” is the beverage attribute that the greatest number of consumers are willing to pay extra for
Compiling findings from more than 1,450 consumer responses, as well as menu and industry data from the Ignite database, the comprehensive 2018 Beverage Consumer Trend Report serves as a guide for foodservice operators and suppliers to understand how consumer usage and attitudes toward nonalcohol beverages are evolving and to identify key areas of opportunity.
Technomic publishes a complete library of Consumer Trend Reports. To learn more, please visit technomic.com or contact one of the individuals listed below.
Technomic Inc., a Winsight company, delivers a 360-degree view of the food industry. It impacts growth and profitability for clients by providing consumer-grounded vision and channel-relevant strategic insights. Its services range from major research studies and management consulting solutions to online databases and simple fact-finding assignments. Its clients include food manufacturers and distributors, restaurants and retailers, other foodservice organizations, and various institutions aligned with the food industry. Visit Technomic at technomic.com.
About Winsight, LLC
Winsight LLC is a recognized leader in business-to-business media and information services for the convenience-retailing, foodservice and grocery industries. Winsight has an extensive media portfolio, including five publications: CSP, Restaurant Business, FoodService Director, Convenience Store Products, and Winsight Grocery Business. Winsight also offers a suite of digital products, including websites, e-newsletters, webinars, video products, mobile and tablet apps, and custom marketing solutions. In addition to more than 12 major EduNetworking conferences and advisory meetings, Winsight also produces seven exclusive, large-scale executive-level conferences: Restaurant Leadership Conference, Global Restaurant Leadership Conference, Outlook Leadership Conference, Convenience Retailing University, FSTEC, MenuDirections and Restaurant Directions. In 2015, Winsight acquired Technomic Inc., a provider of primary and secondary market information and advisory services for the food industry. For more information on Winsight and its brands, go to www.winsightmedia.com.