Technomic’s 2018 Canadian Takeout & Off-Premise Consumer Trend Report reveals how differing need states between dine-in and off-premise service create opportunities and challenges for off-premise sales
CHICAGO, August 22, 2018: While dine-in service remains common, consumers are increasingly seeking the convenience of takeout and delivery. To capitalize on this trend, operators are adapting their menus and operations to satisfy differing need states. Technomic’s 2018 Canadian Takeout & Off-Premise Consumer Trend Report shows that takeout and delivery could drive sales rather than cannibalize dine-in occasions so long as operators are willing to adapt to shifting demands and meet consumers’ expectations for convenience, food quality and more.
“Consumers typically have different needs when ordering to-go than when dining in, creating opportunities for brands to broaden their reach by adding or expanding takeout and delivery service,” explains Anne Mills, senior manager of consumer insights at Technomic. “To maximize sales potential and ensure consistent execution across dine-in, takeout and delivery, operators will invest in packaging, add items geared toward on-the-go consumers and redistribute labour and workspaces to fulfill off-premise orders.”
Key takeaways from the report include:
- 41% of consumers order food either for takeout or delivery at least once a week
- 46% of 18- to 34-year-olds agree to some extent that they’re ordering delivery from a wider variety of restaurants now than two years ago
- 55% of consumers agree to some extent that they’re concerned about the quality and freshness of food delivered via third-party delivery services
Compiling findings from more than 1,100 consumer responses, as well as industry data from the Ignite database, the comprehensive 2018 Canadian Takeout & Off-Premise Consumer Trend Report serves as a guide for foodservice operators and suppliers to help them better understand how consumer usage, attitudes and preferences toward off-premise are evolving and to identify key areas of opportunity.
Technomic publishes a complete library of Consumer Trend Reports. To learn more, please visit technomic.com or contact one of the individuals listed below.