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Off-premise occasions open up opportunities to drive rather than cannibalize sales in Canada

2018 Canadian Takeout & Off-Premise Consumer Trend Report

Technomic’s 2018 Canadian Takeout & Off-Premise Consumer Trend Report reveals how differing need states between dine-in and off-premise service create opportunities and challenges for off-premise sales

CHICAGO, August 22, 2018: While dine-in service remains common, consumers are increasingly seeking the convenience of takeout and delivery. To capitalize on this trend, operators are adapting their menus and operations to satisfy differing need states. Technomic’s 2018 Canadian Takeout & Off-Premise Consumer Trend Report shows that takeout and delivery could drive sales rather than cannibalize dine-in occasions so long as operators are willing to adapt to shifting demands and meet consumers’ expectations for convenience, food quality and more.

“Consumers typically have different needs when ordering to-go than when dining in, creating opportunities for brands to broaden their reach by adding or expanding takeout and delivery service,” explains Anne Mills, senior manager of consumer insights at Technomic. “To maximize sales potential and ensure consistent execution across dine-in, takeout and delivery, operators will invest in packaging, add items geared toward on-the-go consumers and redistribute labour and workspaces to fulfill off-premise orders.”

Key takeaways from the report include:

  • 41% of consumers order food either for takeout or delivery at least once a week
  • 46% of 18- to 34-year-olds agree to some extent that they’re ordering delivery from a wider variety of restaurants now than two years ago
  • 55% of consumers agree to some extent that they’re concerned about the quality and freshness of food delivered via third-party delivery services

Compiling findings from more than 1,100 consumer responses, as well as industry data from the Ignite database, the comprehensive 2018 Canadian Takeout & Off-Premise Consumer Trend Report serves as a guide for foodservice operators and suppliers to help them better understand how consumer usage, attitudes and preferences toward off-premise are evolving and to identify key areas of opportunity.

Technomic publishes a complete library of Consumer Trend Reports. To learn more, please visit technomic.com or contact one of the individuals listed below.

Contacts:
Press inquiries and report details: Kelly Weikel, (312) 506-3830, kweikel@technomic.com
Purchasing details: Patrick Noone, (312) 506-3852, or pnoone@technomic.com

About Technomic
Technomic Inc., a Winsight company, delivers a 360-degree view of the food industry. It impacts growth and profitability for clients by providing consumer-grounded vision and channel-relevant strategic insights. Its services range from major research studies and management consulting solutions to online databases and simple fact-finding assignments. Its clients include food manufacturers and distributors, restaurants and retailers, other foodservice organizations, and various institutions aligned with the food industry. Visit Technomic at technomic.com.

About Winsight, LLC
Winsight LLC is a recognized leader in business-to-business media and information services for the convenience-retailing, foodservice and grocery industries. Winsight has an extensive media portfolio, including five publications: CSP, Restaurant BusinessFoodService DirectorConvenience Store Products, and Winsight Grocery Business. Winsight also offers a suite of digital products, including websites, e-newsletters, webinars, video products, mobile and tablet apps, and custom marketing solutions. In addition to more than 12 major EduNetworking conferences and advisory meetings, Winsight also produces seven exclusive, large-scale executive-level conferences: Restaurant Leadership Conference, Global Restaurant Leadership ConferenceOutlook Leadership Conference, Convenience Retailing University, FSTECMenuDirections and Restaurant Directions. In 2015, Winsight acquired Technomic Inc., a provider of primary and secondary market information and advisory services for the food industry. For more information on Winsight and its brands, go to www.winsightmedia.com.

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