Technomic Inc. 2015 Canadian Ethnic Food and Beverage Consumer Trend Report serves as guide to growth of ethnic foodservice menu.
CHICAGO, Nov. 19, 2015—Across Canada, ethnic fare consumption is trending up, specifically among younger consumers. According to the 2015 Canadian Ethnic Food & Beverage Consumer Trend Report, the latest study from foodservice research leader, Technomic, ethnic fare is a source of exploration and nostalgia for younger diners. However, Technomic’s research reveals that despite significant interest in ethnic flavours and cuisines, unfamiliarity with ethnic ingredients can deter some consumers from trying new dishes. As operators innovate and begin to incorporate more authentic—and in turn likely less recognizable—ingredients on their menus, they must balance new, unique options with traditional and familiar ones.
“Operators must decide what fits with their concept when towing this line of traditional and authentic, and convey a clear message that tells the story of their ethnic offerings,” explains Kelly Weikel, director of consumer insights. “Describing unique ingredients or dishes, educating staff and utilizing bilingual menus can encourage purchases and pique consumer interest in new or unfamiliar ingredients and flavours.”
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Using actionable data from more than 1,000 Canadian consumers, as well as Technomic’s exclusive Digital Resource Library, Knowledge Center and MenuMonitor databases, the 2015 Canadian Ethnic Food & Beverage Consumer Trend Reportserves as a guide for foodservice operators and suppliers to understand consumer attitudes towards ethnic flavours. Complete with expert insights and identification of key areas of opportunity to capitalize on consumer trends, the 2015 Canadian Ethnic Food & Beverage Consumer Trend Report can:
- Enrich an operation’s selling story through strategic insight into the trends, attitudes and needstates driving ethnic fare consumption in Canada;
- Help navigate the shifting attitudes toward ethnic cuisines to identify mainstream and emerging flavours;
- Fuel innovation through analysis of menu trends, consumer preference data and emerging concept profiles;
- Stay ahead of the competition by understanding what’s now and what’s next for ethnic fare.
The 2015 Canadian Ethnic Food & Beverage Consumer Trend Report is one of many topics in Technomic’s Consumer Trend Report series offering the most current analysis, insight and opportunities to help grow your business. Our best-in-class intelligence combines 50 years of foodservice expertise with critical findings from over 7,000 menus per year and nearly 30,000 annual consumer interviews.
Technomic publishes a complete library of Consumer Trend Reports. To learn more, please visit Technomic.com or contact one of the individuals listed below. For Technomic updates, please follow us on Twitter, LinkedIn or our blog.
Contacts:
Press Inquiries and Report Details: Kelly Weikel, (312) 506-3830, or kweikel@technomic.com
Purchasing Details: Patrick Noone, (312) 506-3852, or pnoone@technomic.com