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Poultry will battle other healthful alternatives for share of stomach

CHICAGO, July 1, 2015—Vegetarian, vegan and seafood options continue to increase on menus; however, due to the flexibility that poultry offers operators to create innovative and premium dishes—and its lower price relative to beef—poultry is well positioned to remain a popular choice. To retain poultry's share of stomach, operators and suppliers will need to emphasize chicken and turkey's healthfulness and affordability and menu innovative takes on traditional dishes to pique consumer interest.

"Bold and spicy flavors can be used to differentiate, especially combined with alternative preparations—like spicy ground turkey in tacos or rotisserie-style chicken flavored with dry rubs. Touting poultry's health and overall value will help justify poultry price points," explains Kelly Weikel, director of consumer insights at Technomic.

Spotlight on Poultry

[View larger INFOGRAPHIC: Spotlight on Poultry]

In addition to tracking consumers' consumption behavior, the Center of the Plate: Poultry Consumer Trend Report compiles menu, industry and competitive data, and spotlights emerging concepts. Operator and manufacturer marketing teams can easily leverage the report's key themes, which include:

  • 89 percent of consumers eat chicken at least weekly, while 36 percent eat turkey.
  • Menu descriptors such as natural, unprocessed and organic are seen as more healthy by consumers.
  • The most prevalent proteins at limited- and full-service restaurants are chicken, pork, beef and turkey, in that order.

The Center of Plate: Poultry Consumer Trend Report is one of many in Technomic's Consumer Trend Report series, offering the most current analysis, insight and opportunities to help grow your business. Our best-in-class intelligence combines 50 years of foodservice expertise with critical findings from more than 7,000 menus per year and nearly 30,000 annual consumer interviews.

Technomic publishes a complete library of Consumer Trend Reports. To learn more, please visit Technomic.com or contact one of the individuals listed below. For Technomic updates, please follow us on Twitter, LinkedIn or our blog.

Contacts:
Press Inquiries and Report Details: Kelly Weikel, (312) 506-3830, or kweikel@technomic.com
Purchasing Details: Patrick Noone, (312) 506-3852, or pnoone@technomic.com

About Technomic
Technomic Inc., a Winsight company, delivers a 360-degree view of the food industry. It impacts growth and profitability for clients by providing consumer-grounded vision and channel-relevant strategic insights. Its services range from major research studies and management consulting solutions to online databases and simple fact-finding assignments. Its clients include food manufacturers and distributors, restaurants and retailers, other foodservice organizations, and various institutions aligned with the food industry. Visit Technomic at technomic.com.

About Winsight, LLC
Winsight LLC is a recognized leader in business-to-business media and information services for the convenience-retailing, foodservice and grocery industries. Winsight has an extensive media portfolio, including five publications: CSP, Restaurant BusinessFoodService DirectorConvenience Store Products, and Winsight Grocery Business. Winsight also offers a suite of digital products, including websites, e-newsletters, webinars, video products, mobile and tablet apps, and custom marketing solutions. In addition to more than 12 major EduNetworking conferences and advisory meetings, Winsight also produces seven exclusive, large-scale executive-level conferences: Restaurant Leadership Conference, Global Restaurant Leadership ConferenceOutlook Leadership Conference, Convenience Retailing University, FSTECMenuDirections and Restaurant Directions. In 2015, Winsight acquired Technomic Inc., a provider of primary and secondary market information and advisory services for the food industry. For more information on Winsight and its brands, go to www.winsightmedia.com.

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