Consumers today often seek bold, innovative flavours and ingredients, but may be too intimidated to commit to daring dishes. To combat this, operators can introduce limited-time offers, supplying the unique pairings consumers crave while not giving up real estate on the core menu.
But how can you ensure that your next LTO will be a hit?
Technomic’s Canadian MenuSurf surveys consumers on purchase intent for existing LTOs as well as new menu concepts that have not yet been launched.
Results from our most recent survey show which August in-market LTOs are the most likely to be ordered on the basis of the item’s name and description.
August's Top 5 In-Market Limited-Time Offers
1. WILD WING's Bacon Cheeseburger, Score: 62.8% Likely to Order
1/2Lb Angus burger topped with fresh lettuce, tomato, shoestring pickles, crisp bacon and cheddar cheese. Served with our signature seasoned fries.
2. Tim Hortons' Grilled Chicken Caesar Wraps, Score: 57.4% Likely to Order
Bacon, a blend of Monterey Jack and Mozzarella cheeses, Caesar sauce, and your choice of crispy or grilled seasoned chicken.
3. Browns Socialhouse’s BBQ Baby Back Pork Ribs, Score: 55.8% Likely to Order
With fries and coleslaw.
4. East Side Mario’s’ Mouth Watering Lasagna, Score: 55% Likely to Order
Layered with ground beef, sausage, three cheeses, and a beef bolognese. Comes with All-You-Can-Eat Soup or Salad and Garlic Homeloaf.
5. Swiss Chalet’s SummerFest Ribs Special, Score: 54.6% Likely to Order
Enjoy a 1/3 rack of our Canadian Side Ribs featured with our new tangy BBQ sauce, served with your choice of side, Dipping Sauce, a white or multigrain roll, coleslaw, corn on the cob and a Toblerone bar.
Technomic Inc., a Winsight company, delivers a 360-degree view of the food industry. It impacts growth and profitability for clients by providing consumer-grounded vision and channel-relevant strategic insights. Its services range from major research studies and management consulting solutions to online databases and simple fact-finding assignments. Its clients include food manufacturers and distributors, restaurants and retailers, other foodservice organizations, and various institutions aligned with the food industry. Visit Technomic at technomic.com.
About Winsight, LLC
Winsight LLC is a recognized leader in business-to-business media and information services for the convenience-retailing, foodservice and grocery industries. Winsight has an extensive media portfolio, including five publications: CSP, Restaurant Business, FoodService Director, Convenience Store Products, and Winsight Grocery Business. Winsight also offers a suite of digital products, including websites, e-newsletters, webinars, video products, mobile and tablet apps, and custom marketing solutions. In addition to more than 12 major EduNetworking conferences and advisory meetings, Winsight also produces seven exclusive, large-scale executive-level conferences: Restaurant Leadership Conference, Global Restaurant Leadership Conference, Outlook Leadership Conference, Convenience Retailing University, FSTEC, MenuDirections and Restaurant Directions. In 2015, Winsight acquired Technomic Inc., a provider of primary and secondary market information and advisory services for the food industry. For more information on Winsight and its brands, go to www.winsightmedia.com.