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Salad dressings show potential to boost category volume

Recent Technomic reporting shows evolving trends in the salad dressing category

CHICAGO, Mar. 16, 2017—Avocado, jalapeno, acai, ginger and miso are some of the standout dressing flavors operators are purchasing to spotlight on restaurant menus. According to data from Technomic’s latest Volumix Salad Dressings Report, total volume of this category had a modest increase in 2016 from the previous year. Liquid salad dressings had stronger volume growth over dry dressings.

This information, as well as the wealth of other valuable data points featured in the Volumix Salad Dressings Report, can give suppliers visibility into what brands and products operators are purchasing and for what price, also showcasing new product entrants giving perspective on trends evolving in the category.

Other notable takeaways from the Volumix Salad Dressings Report include:

  • Total sales of portion-control liquid salad dressings are up 2.7% year over year
  • The average case price of dry mix salad dressings increased by 2.5% over the prior year
  • Ken’s Foods Inc., Ventura Foods and Kraft Heinz are the top three manufacturers by volume in this category

Volumix generates SKU-level data from over 28,000 independents and small chain operators, serving as an effective tool for suppliers to better understand the competitive environment. To view sample data or to learn more about this resource, please visit Technomic.com or contact the individuals listed below. For Technomic updates, please follow us on Twitter or LinkedIn.

Contacts:
Press Inquiries and Program Details: Bernadette Noone, (312) 506-3830 or bnoone@technomic.com
Purchasing Details: Patrick Noone, (312) 506-3852 or pnoone@technomic.com

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