Shrinking dessert menus highlight the increased need to optimize the product mix, Technomic finds in new report

CHICAGO, October 3, 2019—Dessert is a dining mainstay, with 41% of consumers eating dessert after a meal at least once a week, Technomic’s 2019 Dessert Consumer Trend Report reveals. Operators continue to streamline menus across all mealparts though and, as such, dessert menus have shrunk over the past two years in terms of number of items offered at both limited-service and full-service restaurants.

“As dessert menus continue to shrink, identifying an optimal product mix that can still maximize consumer satisfaction will be key,” explains Bret Yonke, manager of consumer insights at Technomic. “Moving forward, expect those who are truly looking to provide innovative dessert offerings to increasingly experiment with toppable beverages, such as milkshakes and hot chocolate, as well as spicy flavor profiles and dairy-free desserts that don’t compromise on taste."

Key takeaways from the report include:

  • Consumers say that more than half of their dessert occasions are impulse-based
  • 31% of consumers say they are more willing to try dairy-free desserts than they were two years ago
  • 64% of consumers who rarely or never eat dessert say it’s because they are usually too full from their meal

Exploring direct consumer responses, as well as menu trends, the comprehensive 2019 Dessert Consumer Trend Report helps foodservice operators and suppliers better understand consumers’ consumption, attitudes and preferences toward dessert and to identify opportunity areas.

Technomic publishes a complete library of Consumer Trend Reports. To learn more, please visit technomic.com or contact one of the individuals listed below.

Press inquiries and report details: Anne Mills, (312) 506-3867, amills@technomic.com
Purchasing details: Patrick Noone, (312) 506-3852, pnoone@technomic.com

About Technomic
Technomic, Inc., a Winsight company, was founded as a management consulting firm in 1966. Since then, Technomic’s services have grown to encompass cloud-based B2B research tools, consumer and menu trend tracking, as well as other leading strategic research and analytic capabilities, to prioritize and size business opportunities. Our clients include food manufacturers and distributors, restaurants, retailers and multiple other business verticals aligned with the food industry that are looking to make informed decisions to support their business growth. Visit Technomic at www.technomic.com


About Winsight LLC
Winsight LLC is a business-to-business information company serving the restaurant and noncommercial foodservice, convenience and petroleum retailing and grocery industries. Winsight provides research and analytics, branding solutions, face-to-face opportunities, lead generation initiatives, and content marketing services through products including subscription data products, reports, research tools, research programs, fully custom studies, conferences, custom marketing services, meetings, print and digital trade media. To learn more, visit www.winsightmedia.com

Winsight LLC is a portfolio company of Pamlico Capital.

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