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Snacking definitions and attitudes continue to shift

Technomic Inc. 2016 Snacking Occasion Consumer Trend Report serves as a guide to understanding consumers’ evolving definitions of and attitudes toward snacking.

CHICAGO, Mar. 30, 2016—Snacking consumption has been steadily growing over the past several years, but has accelerated since 2014; 83% of consumers in 2016 vs. 76% in 2014 snack on a daily basis. Driven by the quickening pace of consumers’ lifestyles, the rise of smaller households (that allow for more flexibility around meal times and sizes) and the increasingly widespread notion of snacks as part of a healthful diet, consumers are broadening their definitions of snacks and consuming snacks for more occasions.

“With consumers’ lives getting busier, snacks are serving more needs than in the past,” explains Kelly Weikel, director of consumer insights at Technomic. “To gain share, operators and suppliers must adapt their snack lineup to meet consumers’ wide range of need states—from tiding them over to the next meal to replacing meals, to providing nutritious, supplemental treats.”

Using actionable data from more than 1,500 consumers, as well as Technomic’s exclusive Digital Resource Library, Knowledge Center and MenuMonitor databases, the 2016 Snacking Occasion Consumer Trend Report will help guide foodservice operators and suppliers to better understand consumer attitudes toward snacking.

Key takeaways from the report include:

  • Consumers are increasingly snacking between meals; 53% of consumers in 2016 vs. 41% in 2014 snack in between three daily meals
  • Younger consumers drive away-from-home snacking; 40% of these diners’ snacks are consumed away from home vs. 25% of snacks overall
  • Consumers continue to seek more nutritious snack options; 33% would purchase snacks more often at restaurants if they were healthier options

The 2016 Snacking Occasion Consumer Trend Report is one of many topics in Technomic’s Consumer Trend Report series offering the most current analysis, insight and opportunities to help operators and suppliers grow their business. Technomic’s best-in-class intelligence combines 50 years of foodservice expertise with crucial findings from more than 7,000 menus per year and nearly 30,000 annual consumer interviews.

Technomic publishes a complete library of Consumer Trend Reports. To learn more, please visit www.technomic.com or contact one of the individuals listed below. For Technomic updates, please follow on TwitterLinkedIn or our blog.

Contacts:
Press Inquiries and Report Details: Kelly Weikel, (312) 506-3830, or kweikel@technomic.com
Purchasing Details: Patrick Noone, (312) 506-3852, or pnoone@technomic.com

About Technomic
Technomic Inc., a Winsight company, delivers a 360-degree view of the food industry. It impacts growth and profitability for clients by providing consumer-grounded vision and channel-relevant strategic insights. Its services range from major research studies and management consulting solutions to online databases and simple fact-finding assignments. Its clients include food manufacturers and distributors, restaurants and retailers, other foodservice organizations, and various institutions aligned with the food industry. Visit Technomic at technomic.com.

About Winsight, LLC
Winsight LLC is a recognized leader in business-to-business media and information services for the convenience-retailing, foodservice and grocery industries. Winsight has an extensive media portfolio, including five publications: CSP, Restaurant BusinessFoodService DirectorConvenience Store Products, and Winsight Grocery Business. Winsight also offers a suite of digital products, including websites, e-newsletters, webinars, video products, mobile and tablet apps, and custom marketing solutions. In addition to more than 12 major EduNetworking conferences and advisory meetings, Winsight also produces seven exclusive, large-scale executive-level conferences: Restaurant Leadership Conference, Global Restaurant Leadership ConferenceOutlook Leadership Conference, Convenience Retailing University, FSTECMenuDirections and Restaurant Directions. In 2015, Winsight acquired Technomic Inc., a provider of primary and secondary market information and advisory services for the food industry. For more information on Winsight and its brands, go to www.winsightmedia.com.

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