Soup and salad struggle despite growing health concerns

Technomic reveals the latest trends in consumers’ shifting behaviors toward soup and salad

Technomic reveals the latest trends in consumers’ shifting behaviors toward soup and salad

CHICAGO, Feb. 1, 2018: Consumers are ordering soup and salad at restaurants slightly less frequently now than two years ago, according to Technomic’s recently released 2018 Soup & Salad Consumer Trend Report. Among the factors contributing to this decline is a shift in menu offerings; soup and salad are trending down on menus, likely due to the growth of more unique, alternative healthy options such as roasted cauliflower dishes and poke bowls.

“While soup and salad have traditionally served as go-to options for health-conscious guests, consumers now have a wider variety of healthy options to choose from,” explains Anne Mills, senior manager of consumer insights at Technomic. “As more healthy foods become available and health definitions shift, brands will need to find new ways to differentiate soup and salad, perhaps with ethnic varieties that offer a balance of health and flavor.”

Key takeaways from the report include:

  • 14% of consumers order salad every time they visit a restaurant
  • 17% of consumers who purchase soup are likely to order it as a snack, up from 11% percent in 2015
  • 52% of consumers who purchase salad say they feel healthier after eating meals that include salad

Compiling findings from more than 1,500 consumers, as well as Technomic’s MenuMonitor and Digital Resource Library, the comprehensive 2018 Soup & Salad Consumer Trend Report serves as a guide for foodservice operators and suppliers looking to understand consumer behavior and attitudes toward soup and salad.

Technomic publishes a complete library of Consumer Trend Reports. To learn more, please visit or contact one of the individuals listed below.

Press inquiries and report details: Kelly Weikel, (312) 506-3830,
Purchasing details: Patrick Noone, (312) 506-3852, or

Never Miss an Update

Subscribe to Our Emails

Unique content, conversation and thought leadership from Technomic is just a click away.