Research from Technomic’s Consumer Brand Metrics reveals top-rated chains by consumers
CHICAGO, Dec. 13, 2016—As part of our comprehensive Consumer Brand Metrics program, Technomic asks consumers to rate more than 120 leading U.S. restaurant chains on 60+ different attributes. The attributes capture the consumer experience from every angle, from the quality of the food to the overall brand reputation. The ongoing study records almost 100,000 consumer visits annually.
Based on analysis of consumer ratings in four key areas, Technomic has determined the winners of the 2017 Chain Restaurant Consumers’ Choice Awards:
|Pillar of Excellence||Quick Service||Fast Casual||Full Service|
|Food Taste and Flavor||In-N-Out Burger||Schlotzsky’s||Texas Roadhouse|
|Intent to Return||Papa Murphy’s Pizza||Raising Cane’s Chicken||Cheddar’s Scratch Kitchen|
|Use of Technology Improves the Experience||Papa John’s||Pollo Campero||The Capital Grille|
|Overall Takeout Capabilities||Hungry Howie’s||Jimmy John’s Gourmet Sandwiches||Brio Tuscan Grille|
The Chain Restaurant Consumers’ Choice Awards will be presented at Technomic’s Consumer Insights Planning Program Conference, January 11-12, 2017, in Newport Beach, Calif.
Consumer Brand Metrics is an ongoing research program that tracks consumers’ attitudes toward, and usage of, leading restaurant chains and other foodservice venues. In 2016, the program currently includes 142 leading restaurant chains operating within the U.S. This includes Technomic’s Top 100 U.S. Restaurants, as well as other category leaders and chains that have experienced significant unit and sales growth. Chains are added with each quarterly survey wave.
To determine the key winners, consumer experience attributes were analyzed from four quarters, fourth-quarter 2015 through third-quarter 2016. Winners are based on top-box ratings, or a rating 5 on a 5-point scale, where 1 equals very bad and 5 equals very good. Top-two-box ratings were used for ties and other purposes.
Each chain may only win one Consumers’ Choice Award each year; if a chain had the highest ratings on multiple Pillars of Excellence, it most often receives the award in the pillar in which there is the greatest difference between its ratings and the next-highest chain’s ratings.
Technomic Inc., a Winsight company, delivers a 360-degree view of the food industry. It impacts growth and profitability for clients by providing consumer-grounded vision and channel-relevant strategic insights. Its services range from major research studies and management consulting solutions to online databases and simple fact-finding assignments. Its clients include food manufacturers and distributors, restaurants and retailers, other foodservice organizations, and various institutions aligned with the food industry. Visit Technomic at technomic.com.
About Winsight, LLC
Winsight LLC is a recognized leader in business-to-business media and information services for the convenience-retailing, foodservice and grocery industries. Winsight has an extensive media portfolio, including five publications: CSP, Restaurant Business, FoodService Director, Convenience Store Products, and Winsight Grocery Business. Winsight also offers a suite of digital products, including websites, e-newsletters, webinars, video products, mobile and tablet apps, and custom marketing solutions. In addition to more than 12 major EduNetworking conferences and advisory meetings, Winsight also produces seven exclusive, large-scale executive-level conferences: Restaurant Leadership Conference, Global Restaurant Leadership Conference, Outlook Leadership Conference, Convenience Retailing University, FSTEC, MenuDirections and Restaurant Directions. In 2015, Winsight acquired Technomic Inc., a provider of primary and secondary market information and advisory services for the food industry. For more information on Winsight and its brands, go to www.winsightmedia.com.