Research from Technomic’s Consumer Brand Metrics reveals top-rated chains by consumers
CHICAGO, Dec. 13, 2016—As part of our comprehensive Consumer Brand Metrics program, Technomic asks consumers to rate more than 120 leading U.S. restaurant chains on 60+ different attributes. The attributes capture the consumer experience from every angle, from the quality of the food to the overall brand reputation. The ongoing study records almost 100,000 consumer visits annually.
Based on analysis of consumer ratings in four key areas, Technomic has determined the winners of the 2017 Chain Restaurant Consumers’ Choice Awards:
|Pillar of Excellence||Quick Service||Fast Casual||Full Service|
|Food Taste and Flavor||In-N-Out Burger||Schlotzsky’s||Texas Roadhouse|
|Intent to Return||Papa Murphy’s Pizza||Raising Cane’s Chicken||Cheddar’s Scratch Kitchen|
|Use of Technology Improves the Experience||Papa John’s||Pollo Campero||The Capital Grille|
|Overall Takeout Capabilities||Hungry Howie’s||Jimmy John’s Gourmet Sandwiches||Brio Tuscan Grille|
The Chain Restaurant Consumers’ Choice Awards will be presented at Technomic’s Consumer Insights Planning Program Conference, January 11-12, 2017, in Newport Beach, Calif.
Consumer Brand Metrics is an ongoing research program that tracks consumers’ attitudes toward, and usage of, leading restaurant chains and other foodservice venues. In 2016, the program currently includes 142 leading restaurant chains operating within the U.S. This includes Technomic’s Top 100 U.S. Restaurants, as well as other category leaders and chains that have experienced significant unit and sales growth. Chains are added with each quarterly survey wave.
To determine the key winners, consumer experience attributes were analyzed from four quarters, fourth-quarter 2015 through third-quarter 2016. Winners are based on top-box ratings, or a rating 5 on a 5-point scale, where 1 equals very bad and 5 equals very good. Top-two-box ratings were used for ties and other purposes.
Each chain may only win one Consumers’ Choice Award each year; if a chain had the highest ratings on multiple Pillars of Excellence, it most often receives the award in the pillar in which there is the greatest difference between its ratings and the next-highest chain’s ratings.