CHICAGO, June 22, 2017—Ignite is the newest foodservice industry intelligence platform crafted by Chicago-based market research and consulting firm Technomic Inc. Designed to provide foodservice leaders with a 360-degree industry view, this integrated search engine offers all-inclusive data and analysis on tailored information searches, delivered seamlessly and rapidly through Microsoft, PowerPoint or mobile APIs to cater to users’ busy on-the-go lifestyles.
The operator, consumer and financial intelligence housed in Ignite provide insights into micro and macro trends shaping the industry. Data sources include menus representing over 275,000 locations updated quarterly, as well as reports on 140,000 consumer foodservice visits each year to identify product opportunities across consumer sets. In addition, Ignite’s library houses over 800 data reports that are continuously updated to share and support development recommendations.
Ignite elevates users’ knowledge of their customer base, competitive set and larger industry to support product development and identify gaps that represent areas of opportunity. “It is designed to be the independent resource to help foodservice leaders across commercial, noncommercial and retail sectors support business decisions with facts and insights,” says Patrick Noone, executive vice president at Technomic.
Benefits of Ignite include:
- Engaging in predictive capabilities to identify the next big flavors and ingredients.
- Following industry disruptors through ongoing news tracking and analysis reports.
- Understanding consumer decisions along the path to purchase.
- Distinguishing the competition and identifying lost business based on the consumer consideration set.
- Recognizing eater and operator archetypes and the associated behaviors of these groups.
- Using social listening to analyze brand mention and engage with influencers.
Technomic Inc., a Winsight company, delivers a 360-degree view of the food industry. It impacts growth and profitability for clients by providing consumer-grounded vision and channel-relevant strategic insights. Its services range from major research studies and management consulting solutions to online databases and simple fact-finding assignments. Its clients include food manufacturers and distributors, restaurants and retailers, other foodservice organizations, and various institutions aligned with the food industry. Visit Technomic at technomic.com.
About Winsight, LLC
Winsight LLC is a recognized leader in business-to-business media and information services for the convenience-retailing, foodservice and grocery industries. Winsight has an extensive media portfolio, including five publications: CSP, Restaurant Business, FoodService Director, Convenience Store Products, and Winsight Grocery Business. Winsight also offers a suite of digital products, including websites, e-newsletters, webinars, video products, mobile and tablet apps, and custom marketing solutions. In addition to more than 12 major EduNetworking conferences and advisory meetings, Winsight also produces seven exclusive, large-scale executive-level conferences: Restaurant Leadership Conference, Global Restaurant Leadership Conference, Outlook Leadership Conference, Convenience Retailing University, FSTEC, MenuDirections and Restaurant Directions. In 2015, Winsight acquired Technomic Inc., a provider of primary and secondary market information and advisory services for the food industry. For more information on Winsight and its brands, go to www.winsightmedia.com.