CHICAGO, Feb. 12, 2020—Recent research as part of Technomic’s foodservice technology program sheds a light on the fast-paced and evolving influence technology has on consumers’ dining experiences. Brands must balance leveraging technology to foster a greater connection with guests and maintaining their trust in terms of privacy and control over personal data.
“Technology is becoming more ingrained in the foodservice industry and is rapidly evolving,” explains Anne Mills, senior manager of consumer insights at Technomic. “Operators will need to work with their partners to formulate tech strategies that meet consumers’ growing demands for tech-based amenities, yet also are fluid enough to evolve with technology.”
Highlights from the report include:
- 52% of Gen Z consumers typically place delivery orders at limited-service restaurants through a mobile app or website for a third-party delivery company
- 21% of consumers somewhat agree that they prefer to use one mobile app where they can order from a variety of restaurants instead of a single restaurant’s own app
- 56% of consumers strongly agree that they would like to know more about how restaurants use their personal information
The Foodservice Technology Consumer Trend Report is part of a broader focus on technology for Technomic. The recently launched Foodservice Technology Program offers deliverables and ongoing reports to technology suppliers with a focus on foodservice. To learn more, please visit technomic.com or contact one of the individuals listed below.
Learn more about the report: https://www.technomic.com/membership-programs/planning-insights-programs/foodservice-technology-navigator-program
Press inquiries and report details: Anne Mills, (312) 506-3867, firstname.lastname@example.org
Program details: Melissa Wilson, (312) 506-3812, email@example.com
Purchasing details: Patrick Noone, (312) 506-3852, firstname.lastname@example.org
Technomic, Inc., a Winsight company, was founded as a management consulting firm in 1966. Since then, Technomic’s services have grown to encompass cloud-based B2B research tools, consumer and menu trend tracking, as well as other leading strategic research and analytic capabilities, to prioritize and size business opportunities. Our clients include food manufacturers and distributors, restaurants, retailers and multiple other business verticals aligned with the food industry that are looking to make informed decisions to support their business growth. Visit Technomic at www.technomic.com
About Winsight LLC
Winsight LLC is a business-to-business information company serving the restaurant and noncommercial foodservice, convenience and petroleum retailing and grocery industries. Winsight provides research and analytics, branding solutions, face-to-face opportunities, lead generation initiatives, and content marketing services through products including subscription data products, reports, research tools, research programs, fully custom studies, conferences, custom marketing services, meetings, print and digital trade media. To learn more, visit www.winsightmedia.com
Winsight LLC is a portfolio company of Pamlico Capital.