Technomic reveals Canadian flavour opportunities and how to stay ahead of competition in new report

CHICAGO, November 25, 2019—Flavour trends influence every menu item an operator offers and the flavour lifecycle is ever-evolving. Most consumers want innovation at least occasionally, yet favourite dishes are also key to appeal to consumers. Technomic’s 2019 Canadian Flavour Consumer Trend Report explores the occasions and opportunities for adding new, innovative flavours to menus. Operators can create an experience or story around new flavours to help drive consumer interest and stand out among the competition.

“To pique consumer interest, operators should create a balanced menu to ensure dishes remain approachable and still drive cravings,” explains Natalie Barone, research analyst at Technomic. “Adding unique flavours to familiar, craveable dishes can help combine familiarity and innovation in a way that resonates with consumers.”

Highlights from the report include:

  • 65% of consumers like trying new flavours from time to time
  • 52% of consumers are likely to try new flavours at full-service restaurants
  • 59% of consumers define a unique flavour as one they have never had before
  • 47% of consumers prefer very spicy foods

Compiling findings from more than 1,000 consumers along with menu and industry data from the Ignite database, the comprehensive 2019 Canadian Flavour Consumer Trend Report serves as a guide for foodservice operators and suppliers to better understand consumption, attitudes and preferences toward flavours.

Technomic publishes a complete library of Consumer Trend Reports. To learn more, please visit or contact one of the individuals listed below.

Press inquiries and report details: Anne Mills, (312) 506-3867,
Purchasing details: Patrick Noone, (312) 506-3852,

About Technomic
Technomic, Inc., a Winsight company, was founded as a management consulting firm in 1966. Since then, Technomic’s services have grown to encompass cloud-based B2B research tools, consumer and menu trend tracking, as well as other leading strategic research and analytic capabilities, to prioritize and size business opportunities. Our clients include food manufacturers and distributors, restaurants, retailers and multiple other business verticals aligned with the food industry that are looking to make informed decisions to support their business growth. Visit Technomic at

About Winsight LLC
Winsight LLC is a business-to-business information company serving the restaurant and noncommercial foodservice, convenience and petroleum retailing and grocery industries. Winsight provides research and analytics, branding solutions, face-to-face opportunities, lead generation initiatives, and content marketing services through products including subscription data products, reports, research tools, research programs, fully custom studies, conferences, custom marketing services, meetings, print and digital trade media. To learn more, visit

Winsight LLC is a portfolio company of Pamlico Capital.

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