Technomic and Shortest Track partner to share the top five markets most disrupted by COVID-19 this week

CHICAGO, Aug. 18, 2020—The impact of COVID-19 on the foodservice industry continues to be catastrophic. In an effort to monitor the effects of the pandemic and share key findings with foodservice industry players, Technomic and Shortest Track have teamed up to bring up-to-date insights to members of Technomic’s Ignite Company platform by way of the COVID-19 Disruption Risk Index. This feature zooms into a single market to understand the impact taking place based on a host of local factors.

“The effects of the pandemic vary by market, which is hugely important to differentiate,” states Eric Hillerbrand, CEO of Shortest Track. “We are in a new world and it requires new types of analytics. We developed the COVID-19 Disruption Risk Index using artificial intelligence to calculate and predict factors affecting business disruption at a specific location. Our Index uses 20 different data signals that all affect length of disruption, likelihood of future breakout and the stability of the community in which businesses are operating. The tool drills down to the ZIP code level, based on risk factors such as county-level infection rates, state-level restrictions, population densities, health and disease risks, and lifestyle factors contributing to the spread.”

To get a preview of this feature, here are this week’s five most disrupted markets:

  • Houma, La.
  • Lafayette, La.
  • Tampa, Fla.
  • Panama City, Fla.
  • Houston, Texas

“This partnership will help us deliver breakthrough, hyper-local insights to our clients,” explains Bernadette Noone, Vice President of Programs at Technomic. “As the market continuously shifts, real-time, market-specific data is vital for restaurant operators and suppliers to develop a smarter business response to changing pandemic conditions. This tool will help them do that.”

This enhancement is now live within Technomic’s Ignite Company platform. To learn more about the dashboard and this new feature, reach out to the contacts below or visit technomic.com.

Technomic contact: Bernadette Noone, (312) 506-3853, bnoone@technomic.com
Shortest Track contact: Eric Hillerbrand, (888) 276-0350, erich@shortesttrack.com

About Technomic
Technomic, Inc., a Winsight company, was founded as a management consulting firm in 1966. Since then, Technomic’s services have grown to encompass cloud-based B2B research tools, consumer and menu trend tracking, as well as other leading strategic research and analytic capabilities, to prioritize and size business opportunities. Our clients include food manufacturers and distributors, restaurants, retailers and multiple other business verticals aligned with the food industry that are looking to make informed decisions to support their business growth. Visit Technomic at www.technomic.com.

About Winsight
Winsight LLC is a business-to-business information company serving the restaurant and noncommercial foodservice, convenience and petroleum retailing and grocery industries. Winsight provides research and analytics, branding solutions, face-to-face opportunities, lead generation initiatives, and content marketing services through products including subscription data products, reports, research tools, research programs, fully custom studies, conferences, custom marketing services, meetings, print and digital trade media. To learn more, visit winsightmedia.com.

Winsight LLC is a portfolio company of Pamlico Capital.

About Shortest Track
The Shortest Track Company, Inc. is disrupting the way advanced data science and artificial intelligence is acquired by providing low-price and high-impact solutions to business problems. Our collections of intelligence solutions cover demand volatility, channel performance, marketing spend optimization and latent consumer characteristics, such as health and disease impact on revenue. We host the Intelligence Exchange, a membership model for enabling acquisition of intelligence solutions with proven outcomes, at low prices, and designed specifically for today’s COVID-19 environment. Visit Shortest Track at shortesttrack.com.

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