Understand the impact of natural and organic labels in the foodservice industry

Technomic Inc.’s Natural and Organic Study will explore the size of the natural and organic market, along with insights and expert analysis of the implications away-from-home

Chicago, Dec. 14, 2016Natural and organic labels, which have long been present on food and beverages in the grocery channel, are increasingly popping up on away-from-home menus. According to a recent Multi Client Study by Technomic Inc., more than 1 in 5 Top 500 Restaurant Chain Menus offer items described as “natural” or “organic”, and 4 in 5 operators that offer natural and organic menu items say these options have driven sales and traffic. With results like that, it is important that suppliers and operators in the foodservice industry understand the drivers of the trend and the potential impact on the industry and on their business.

“There is no doubt that interest in natural and organic has grown”, says Kathryn Fenner, a principal at Technomic. “Natural and organic foods provide an opportunity because the terms have come to signal health without detracting from taste and satisfaction with the food.” And as natural and organic claims become more widespread, consumer expectations will rise, making a fresh, natural positioning a “must have” in many situations.

For suppliers and operators to effectively and efficiently target the natural and organic opportunity, Technomic Inc. is launching a new multi-client study, titled Natural and Organic: The Impact on Foodservice. This unique study will provide a 360° view of the natural and organic foodservice landscape using a comprehensive approach, combining industry, menu, consumer, operator and distributor insights.

Report features include:

  • A comprehensive look at consumer attitudes and preferences for natural and organic offerings when dining away from home.
  • An analysis of the role and importance of natural and organic on foodservice operator menus.
  • Examples of how operators are using certain natural and organic products to drive traffic and same store sales growth.
  • A snapshot of the size and growth of the natural and organic label business for key food categories, along with insights and expert analysis of the implications across the restaurant industry.

Don’t miss your opportunity to participate in this unique research. Those who commit to sponsorship study launch have an opportunity to ask proprietary questions that address the specific needs of their business.

Contact: Patrick Noone at pnoone@technomic.com or 312-506-3852 before December 30 to get on board.

About Technomic
Technomic Inc., a Winsight company, delivers a 360-degree view of the food industry. It impacts growth and profitability for clients by providing consumer-grounded vision and channel-relevant strategic insights. Its services range from major research studies and management consulting solutions to online databases and simple fact-finding assignments. Its clients include food manufacturers and distributors, restaurants and retailers, other foodservice organizations, and various institutions aligned with the food industry. Visit Technomic at technomic.com.

About Winsight, LLC
Winsight LLC is a recognized leader in business-to-business media and information services for the convenience-retailing, foodservice and grocery industries. Winsight has an extensive media portfolio, including five publications: CSP, Restaurant BusinessFoodService DirectorConvenience Store Products, and Winsight Grocery Business. Winsight also offers a suite of digital products, including websites, e-newsletters, webinars, video products, mobile and tablet apps, and custom marketing solutions. In addition to more than 12 major EduNetworking conferences and advisory meetings, Winsight also produces seven exclusive, large-scale executive-level conferences: Restaurant Leadership Conference, Global Restaurant Leadership ConferenceOutlook Leadership Conference, Convenience Retailing University, FSTECMenuDirections and Restaurant Directions. In 2015, Winsight acquired Technomic Inc., a provider of primary and secondary market information and advisory services for the food industry. For more information on Winsight and its brands, go to www.winsightmedia.com.

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