Why chicken concepts are coming out of the coop

Technomic’s Digital Resource Library reveals the fastest-growing chicken concepts and why they are trending.

CHICAGO, Aug. 2, 2016—Data from Technomic’s Digital Resource Library shows that some of the fastest-growing limited-service chains are chicken brands. Year-over-year sales in 2015 for the chicken industry rose 8%, and Technomic predicts the chicken industry to sustain that rate of growth for 2016. Consumers are flocking to these chicken restaurants for better-for-you takes on an American favorite, whether that’s never-frozen chicken tenders or marinated grilled chicken.

Three prime examples of fast-growing chicken concepts are Raising Cane’s Chicken Fingers, PDQ and Nando’s. Each brand has its own unique approach, from innovative menu offerings to eclectic ambiance.

Key takeaways from these findings include:

  • Raising Cane’s Chicken Fingers has a simple, approachable menu of fresh food combined with a family-friendly, pop culture-themed setting has propelled Raising Cane’s growth, with 2015 year-over-year sales number of units up 26% and 18%, respectively.
  • PDQ operates primarily in the south but is expanding to the north and west, leading to a 2015 year-over-year growth in sales and units of 61% and 52%, respectively.
  • Nando’s has been expanding in the U.S., with year-over-year U.S. sales and unit growths of 33% and 40%, respectively, specializing in peri peri chicken in a range of spice levels.

With a database of 1,500 commercial operator profiles, as well as 1,500+ noncommercial profiles, the Digital Resource Library serves as a guide for foodservice operators and suppliers to leverage industry intelligence and stay competitive in the foodservice landscape.

To learn more, please visit Technomic.com or contact one of the individuals listed below.

Press Inquiries: Please call (312) 506-4060, or info@technomic.com
Purchasing Details: Patrick Noone, (312) 506-3852, or pnoone@technomic.com

About Technomic
Technomic Inc., a Winsight company, delivers a 360-degree view of the food industry. It impacts growth and profitability for clients by providing consumer-grounded vision and channel-relevant strategic insights. Its services range from major research studies and management consulting solutions to online databases and simple fact-finding assignments. Its clients include food manufacturers and distributors, restaurants and retailers, other foodservice organizations, and various institutions aligned with the food industry. Visit Technomic at technomic.com.

About Winsight, LLC
Winsight LLC is a recognized leader in business-to-business media and information services for the convenience-retailing, foodservice and grocery industries. Winsight has an extensive media portfolio, including five publications: CSP, Restaurant BusinessFoodService DirectorConvenience Store Products, and Winsight Grocery Business. Winsight also offers a suite of digital products, including websites, e-newsletters, webinars, video products, mobile and tablet apps, and custom marketing solutions. In addition to more than 12 major EduNetworking conferences and advisory meetings, Winsight also produces seven exclusive, large-scale executive-level conferences: Restaurant Leadership Conference, Global Restaurant Leadership ConferenceOutlook Leadership Conference, Convenience Retailing University, FSTECMenuDirections and Restaurant Directions. In 2015, Winsight acquired Technomic Inc., a provider of primary and secondary market information and advisory services for the food industry. For more information on Winsight and its brands, go to www.winsightmedia.com.

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