Explore consumption behavior, purchasing decisions and menu trends related to chicken, turkey and seafood with the Center of the Plate: Poultry & Seafood Consumer Trend Report.

Purchase this study for actionable insights into chicken, turkey and seafood entree and flavor preferences, as well as growing menu trends and best-in-class, limited-time offers. Study findings will help your team develop strategies aligned with new consumer demands and grow traffic in the post-pandemic era.

Report Benefits

• Uncover consumption frequency, consumption by daypart and anticipated consumption shifts
• Understand what’s new and what’s next for poultry and seafood  
• Examine traffic and purchase drivers to help drive sales and guide marketing messaging
• Fuel menu and product development by analyzing menu trends alongside consumer preferences for poultry and seafood

Report Features

Each report comes in PowerPoint format and is accessible on our online Ignite platform. Along with the report, you will receive a one-pager of key themes and trends, the consumer survey and the full data set, which is broken out by age, gender, region, income and more.

Still have questions? Contact us.