Consumers’ overall health perceptions of chicken and turkey remain higher than other proteins, but what does the demand for poultry look like? Uncover COVID-19’s impact on chicken and turkey foodservice consumption and purchase drivers with the Center of the Plate: Poultry Consumer Trend Report.

Purchase this study for insights into both chicken and turkey entree and flavor preferences, as well as growing menu trends and best-in-class, limited-time offers. Study findings will help your business develop strategies aligned with new consumer demands and grow traffic in the post-pandemic era.

Report Benefits  

• Learn how often and where consumers order poultry
• Understand the impact of COVID-19 on order frequency and sourcing
• Examine traffic and purchase drivers to help drive sales and create marketing messaging that resonates
• Fuel menu and product development by analyzing menu trends alongside consumer preferences for poultry

Report Features

Each report comes in PowerPoint format and is accessible on our online Ignite platform. Along with the report, you will receive a one-pager of key themes and trends, the consumer survey and full data set, which is broken out by age, gender, region, income and more.

Still have questions? Contact us.