Drinker Archetypes

To succeed in today’s evolving market and gain a competitive edge, it is crucial for adult beverage suppliers to understand on-premise consumers at the deepest level. Drinker Archetypes, Technomic’s multi-phased psychographic segmentation model, analyzes on-premise consumers to uncover their unique personalities and behaviors, key occasion attributes, drink selection drivers and more.  

Why Use This Program?

  • Save time and money by adopting the industry’s most trusted, statistically-reliable model
  • Gain a deep understanding of who the five Drinker Archetypes are, defined by their demographics, occasion drivers, brand preferences and need states
  • Unveil which segments serve as the best business-building opportunities and capitalize on targeting strategies 
  • Access category and brand performance metrics, consumer and operator insights and projections for where the on-premise channel is headed as well as Drinker Archetype path-to-purchase dynamics in the On-Premise Intelligence Report
  • Incorporate the segmentation model into custom engagements with 1-year access to Technomic’s proprietary typing tool
Quench Consumers’ Unique Thirsts
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