Breakfast is well-integrated into consumers’ everyday lives, though it remains a dynamic daypart. Shifting perceptions around breakfast will necessitate more flexibility and diversification in terms of menu offerings. Explore predictions, opportunities and challenges in the Canadian Breakfast Consumer Trend Report.
- Understand how often and why consumers skip breakfast, eat it at home or purchase it from foodservice
- Examine attitudes about innovative flavours, health claims, breakfast at nontraditional times and more
- Fuel menu and product development by identifying preferences and how operators are adapting to menus
- Discover the trends and what’s next for breakfast
Each report comes in PowerPoint format and is accessible on our online Ignite platform. Along with the report, you will receive a one-pager of key themes and trends, the consumer survey and full data set, which is broken out by age, gender, region, income and more.
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