Breakfast

Breakfast is well-integrated into consumers’ everyday lives, though it remains a dynamic daypart. Shifting perceptions around breakfast will necessitate more flexibility and diversification in terms of menu offerings. Explore predictions, opportunities and challenges in the Canadian Breakfast Consumer Trend Report.

Report Benefits

  • Understand how often and why consumers skip breakfast, eat it at home or purchase it from foodservice
  • Examine attitudes about innovative flavours, health claims, breakfast at nontraditional times and more
  • Fuel menu and product development by identifying preferences and how operators are adapting to menus
  • Discover the trends and what’s next for breakfast

Report Features

Each report comes in PowerPoint format and is accessible on our online Ignite platform. Along with the report, you will receive a one-pager of key themes and trends, the consumer survey and full data set, which is broken out by age, gender, region, income and more.

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