Breakfast is well-integrated into consumers’ everyday lives, though it remains a dynamic daypart. Shifting perceptions around breakfast will necessitate more flexibility and diversification in terms of menu offerings. Explore predictions, opportunities and challenges in the 2019 Canadian Breakfast Consumer Trend Report.

Report Benefits

  • Understand how often and why consumers skip breakfast, eat it at home or purchase it from foodservice
  • Examine attitudes about innovative flavours, health claims, breakfast at nontraditional times and more
  • Fuel menu and product development by identifying preferences and how operators are adapting to menus
  • Discover the trends and what’s next for breakfast

Report Features

  • Access to reports on the dynamic online platform, Ignite
  • Analysis based on original research from a proprietary consumer survey
  • PowerPoint report
  • Consumer survey and full dataset, broken out by age, gender, region and income


Technomic Canadian Breakfast Consumer Trend Report Infographic

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