Centre of the Plate

Beef and chicken remain staples of the Canadian diet, but habits are shifting as concerns around health and sustainability grow, increasing consumption of plant-based foods. Explore how these trends are affecting beef, chicken and main dishes in the 2019 Canadian Centre of the Plate Consumer Trend Report.

Report Value

  • Examine consumers’ consumption behaviour for beef, pork, chicken, turkey, seafood and vegetarian/vegan meals
  • Explore how traditional and health-halo claims impact consumers’ purchasing decisions
  • Uncover attitudes toward food safety, sourcing, social responsibility and more
  • Fuel menu and product development by identifying consumers’ preferred flavours, preparation styles and entrees
  • Identify what’s next for the centre of the plate

Report Features

  • Full report narrative in PowerPoint format
  • Access to consumer survey
  • Access to searchable online tool to navigate through report
  • Consumer data sets in Excel
Technomic Canadian Centre of the Plate Consumer Trend Report Infographic

See what’s on the centre of consumers’ plates

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