Flavour trends influence every menu item. Stay updated on the evolving flavour lifecycle with our Canadian Flavour Consumer Trend Report. This report provides guidance and recommendations for balancing new flavour offerings with classic favourites. Explore how to create stories around specific items in order to drive consumer interest and stand apart from competition.

Report Benefits

  • Understand the factors that influence consumers’ purchasing decisions when ordering new flavours, including drivers and expectations
  • See how willingness to try new flavours varies by segment and order format
  • Fuel menu development by analyzing menu trends alongside consumer preferences
  • Uncover attitudes and preferences toward new and unique flavours

Report Features

Each report comes in PowerPoint format and is accessible on our online Ignite platform. Along with the report, you will receive a one-pager of key themes and trends, the consumer survey and full data set, which is broken out by age, gender, region, income and more.

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