As generations change, brands need to understand how their core consumers are evolving in order to make informed, strategic brand decisions for the future. The Canadian Generational Consumer Trend Report brings you actionable data from consumer surveys to better understand the differences and similarities among generational groups.

Report Benefits:

  • Understand how consumers across generations are shifting their consumption habits
  • Uncover which segments are frequented most often by generation
  • Examine the motivators and purchase drivers for both younger and older cohorts within each generation
  • Explore dish and item preferences across generation
  • Identify what’s next as each generation ages and evolves

Report Features:

  • Full report narrative in PowerPoint format
  • One-pager of top takeaways
  • Top 10 Key Themes webinar recording
  • Access to searchable online tool to navigate through report
  • Consumer data sets in Excel
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