As the definition of healthy eating varies among consumers, it is vital for manufacturers and operators to remain aware of evolving preferences, attitudes and behaviours. Since the COVID-19 pandemic has altered foodservice routines, consumers are leaning toward more balanced diets.
The Canadian Healthy Eating Consumer Trend Report uncovers how eating consumption, purchasing decisions and perceptions of health claims have evolved during the pandemic. Leverage the report’s insights to drive menu innovation to satisfy new consumer demands.
- Understand the impact of COVID-19 on healthy eating occasions and behaviours
- Uncover shifts in healthy eating purchase drivers compared to 2018 and during the pandemic
- Discover how consumer perceptions of health claims have evolved and which labels are growing on menus
- Identify what’s next in healthy eating behaviours
Each report comes in PowerPoint format and is accessible on our online Ignite platform. Along with the report, you will receive a one-pager of key themes and trends, the consumer survey and full data set, which is broken out by age, gender, region, income and more.
Still have questions? Contact us.